Principal Product Manager- Firefly Growth

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Principal Product Manager, Firefly Growth

Firefly is a new product, service, and family of creative generative AI models coming to Adobe products that offers a new way to ideate, create, and scale content. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.

We are hiring a Principal Product Manager to lead the vision, define the roadmap and manage the day-to-day execution for a set of new GenAI-powered creation and editing experiences. In this role, you will have the opportunity to reimagine creative workflows that enable anyone to use GenAI to create and edit assets like images and video, unlocking new use cases. You will collaborate with engineering, research, design, and product marketing to build the future of Firefly.

The ideal candidate is a seasoned product manager with experience in building generative AI capabilities or products for creatives. They excel at championing users' needs and can establish themselves as domain experts translating complex user journeys and use cases into compelling narratives and opportunities. They are technical and can partner closely with research and engineering to iterate, test and build solutions using generative AI. They are a system thinker who can prioritize, drive decisions, and influence stakeholders and strategy using data, customer feedback and emerging industry trends. They foster a fun, fast, inclusive, collaborative, empathetic, candid culture with their cross-functional partners.

What you'll do:

• Partner with leadership to define a vision while driving the roadmap definition and prioritizations.
• Engage with users to develop a strong point of view on the problems and translate them into clear prioritized opportunities for the business.
• Collaborate with cross-functional partners to design, develop end to end design experiences that showcase the solutions we validate with users and leverage for development.
• Document detailed requirements, including functional specifications, required analytics and workflows for the engineering team.
• Define and monitor key performance indicators to evaluate success, using data to identify new opportunities.
• Stay up to date with trends, new technologies, and best practices, and apply that knowledge to improve the product and experiences we build.

What you need to succeed:

• Bachelor's degree in computer science, engineering, or equivalent experience.
• Proven experience (7+ years) as a Product Manager
• Prior experience in generative AI space with building and growing products at scale.
• Excellent analytical and problem-solving skills, and ability to translate technical concepts into product requirements.
• Strong communication and collaboration skills, across functional and organizational boundaries.
• Strong organizational skills, with the ability to manage multiple projects simultaneously and prioritize effectively.
• Passion for creating exceptional partner experiences and driving business growth through strategic integrations.

Bonus Qualifications:

• Experience with generative AI
• Experience building tools for creatives and designers

#FireflyGenAI

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,100 -- $273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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