Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.
Job Description
As a Partner Marketing Manager supporting the Cash App and Afterpay SMB-MM businesses, you are responsible for developing, managing and scaling marketing programs, driving the success of our partnership with an exciting range of companies and retailers in the US.
Within this highly cross-functional role, you will work with multiple teams across various functions including Sales and Account Management, Ads/Affiliates, Integrated Marketing & Marketing channel leads, Legal, and Insights & Analytics. The programs you develop will primarily be pitched and executed at scale through the Account Management team, while you serve as the overall program manager, measuring, iterating and optimizing strategies over time.
- Drives the Marketing Strategy for the SMB-MM segment, through internal & external co-marketing opportunities, Partner channel best practices and advises on co-marketing spend to drive partnership growth.
- Develops repeatable SMB-MM merchant co-marketing opportunities in collaboration with consumer marketing and creative.
- Collaborates with B2B content marketing to articulate our marketing best practices as compelling collateral and maintains our U.S. Marketing Resource center.
- Enables Account Management to pitch and drive adoption of best practices or turnkey marketing opportunities.
- Ensures flawless execution of a merchant's co-marketing campaign by collecting assets and briefing teams, ensuring creative complies with merchant and Afterpay brand guidelines and all necessary internal and external approvals are received to keep project launches on schedule.
- Collaborate with Insights & Analytics on campaign performance to share back with the merchant and the business. Develop Merchant and Campaign benchmarks for future campaigns.
- Determine the effectiveness of your marketing strategies at the segment level by measuring the impact to our goals and optimize across performance, operations and xfn collaboration.
Qualifications
- You are a strategic marketer, detail oriented and have experience scaling programs
- You have proven success in developing impactful campaigns across multiple channels
- You are a storyteller, pitching ideas and concepts comes naturally to you
- You are a self-starter, able to take ownership and responsibility for projects. You anticipate problems and roll up your sleeves to tackle large projects and get things done
- You know how to communicate proactively and effectively with a diverse set of internal and external stakeholders
- You excel at project management and have proven the ability to implement process optimization cross-functionally to achieve results
- 7+ years relevant work experience in marketing with proven ability to develop and lead omnichannel marketing campaigns
- Background working with traditional and digital media
- Retail and agency experience a plus
- Bachelor's degree in marketing or related field is preferred
Qualifications
- You are a strategic marketer, detail oriented and have experience scaling programs
- You have proven success in developing impactful campaigns across multiple channels
- You are a storyteller, pitching ideas and concepts comes naturally to you
- You are a self-starter, able to take ownership and responsibility for projects. You anticipate problems and roll up your sleeves to tackle large projects and get things done
- You know how to communicate proactively and effectively with a diverse set of internal and external stakeholders
- You excel at project management and have proven the ability to implement process optimization cross-functionally to achieve results
- 7+ years relevant work experience in marketing with proven ability to develop and lead omnichannel marketing campaigns
- Background working with traditional and digital media
- Retail and agency experience a plus
- Bachelor's degree in marketing or related field is preferred
What We Do
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, TIDAL, and TBD, we build tools to help more people access the economy.
Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
Why Work With Us
Across our ecosystem, we’re working to help our diverse audiences — sellers, individuals, artists, fans, developers, and all the people in between — overcome barriers to access the economy.
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Block Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Most employees can join Block in an office location, from home, or with a mix of both. We create work spaces and experiences that help individuals and teams to be their most creative and collaborative.