Email Marketing Manager

About the role.

We are looking for a highly growth-driven email-focused marketer to lead our Customer Relationship Management & Engagement efforts. Reporting into the VP of Acquisition, you will be responsible for developing and executing email and SMS strategies to drive growth across the customer lifecycle, with a focus on both pre-purchase acquisition and post-purchase engagement. Leveraging email expertise, you will work cross-functionally with Marketing, Design, Product, and Sales to develop and execute best-in-class marketing campaigns. This is a hands-on role that requires both strategic thinking and tactical execution, with responsibilities split between new customer acquisition (70%) and post-purchase engagement (30%), which may vary based on business needs.

What you’ll do.

Campaign Development and Execution

• Develop and build scalable, automated journeys leveraging email and SMS (Iterable is our ESP)
• Create and manage content strategy to keep leads and customers engaged with the brand/company
• Develop and execute email and SMS campaigns focused on customer retention and loyalty. 
• Create personalized post-purchase communication strategies to enhance the customer experience including:
• Providing helpful tips and tricks for using their hearing aids.
• Gathering feedback on their experience.
• Informing them about accessory/supplies options.
• Ownership of email calendar including creative/development pipeline
• Leverage the internal creative team to execute growth strategies - from briefing, brainstorming, feedback, etc.

Campaign Optimization and Analysis

• Own key metrics around engagement, conversions, deliverability, and quality monitoring
• Continuously analyze, scrutinize, and test to drive results via all available levers including messaging/creative offers, touchpoint cadence, segmentation, etc.
• Ownership of testing roadmap and iterative process
• Monitor and analyze post-purchase email and SMS campaign performance, identifying areas for optimization.

Cross-Functional Collaboration

• Work cross-functionally with leaders on sales, product, engineering (website + app) and analytics to unlock new, more sophisticated strategies for growth.
• Collaborate with the Customer Experience and Product teams to address customer pain points and improve the post-purchase journey. This could involve using email and SMS to proactively communicate solutions or gather insights.

What you’ll bring.

• 3+ years experience in an email-focused DTC marketing role
• Experience creating and optimizing email campaigns including lead nurture, transactional, and lifecycle
• Proven ability managing projects end-to-end, including analysis and optimization
• Ability to ideate new and innovative campaigns, while maintaining focus on tactical and granular execution
• Experience working with creative teams to help guide a conversion-focused strategy
• Deep working knowledge of at least one ESP/automation platform, with Iterable experience a plus
• CAN-SPAM and list hygiene familiarity
• Experience with Direct Mail and Push Notifications is a plus
• HTML/CSS and SQL skills are a plus!

A sneak peek at our benefits.

• You’re worth it. Our compensation is competitive ($90,000 - $110,000 plus eligibility for an annual performance bonus), and our 401k plan includes matching up to 4%.
• Take care of yourself and your loved ones. We offer excellent medical, vision, and dental insurance, plus basic life and disability insurance, and contribute generously to it. Adding a new member to your family? We also provide 12-weeks paid parental leave.
• Rest and recharge. Whether you check out America’s natural treasures or just relax at home, enjoy your paid time off (employees can accrue up to 20 days of vacation time, approx. 8 days of sick & safe time, and are eligible for up to 10 company holidays annually). We encourage time off. 
• Be well! Jabra Hearing offers a monthly wellness stipend to support you in prioritizing self-care - covering anything from gym memberships and fitness equipment to vitamins and spa visits.