Marketing Manager

Who We Are

Workhelix is a tech-enabled services company with a single goal: helping organizations get the most out of their AI investments. 

Our people and software combine to give leaders answers to the three critical questions about the business value of AI: 

• Where are our top opportunities to create value with AI?
• Are our current efforts actually delivering? What’s their ROI?
• How can we accelerate and increase the benefits of our AI?

To find answers for each customer, Workhelix applies our unmatched expertise in economics, AI, and data science. We have pioneered a task-scoring method to identify top GenAI opportunities, ensuring clear, data-driven deployment strategies. Our ROI monitoring suite applies Nobel Prize-winning economics to provide accurate, ongoing insights into the impact of GenAI implementations. Renowned AI and Economics thinkers including Andrew Ng, and cofounders Andy McAfee and Erik Brynjolfsson stand proudly behind our mission.

We maintain a culture established on five key principles. For more information on our leadership principles, please visit the careers page of our website.

Job Summary:

Key Responsibilities:

Content Creation and Thought Leadership:

• Develop and maintain a weekly newsletter focused on actionable insights for enterprises implementing AI. Highlight recent research, case studies, success stories, and failures in the enterprise AI space. Include Workhelix’s perspective and actionable takeaways for readers.
• Collaborate with company leadership to create thought leadership content, including blogs, articles, and white papers.
• Manage website content, keeping it updated with best practices, industry trends, and Workhelix’s unique perspective.

Social Media Management:

• Establish and manage Workhelix’s social media presence on platforms such as LinkedIn, X, and others as relevant.
• Regularly post updates, thought leadership pieces, and other engaging content to both company and founder accounts.
• Monitor engagement and performance metrics to optimize content strategy.

Marketing Strategy and Positioning:

• Develop and refine Workhelix’s value proposition and product positioning. 
• Collaborate with Sales and Product teams to test and iterate on product positioning and messaging.
• Create messaging frameworks that resonate with target audiences and that differentiate Workhelix from competitors.

Marketing Execution:

• Develop GTM materials such as marketing one-pagers, FAQs, and sales enablement documents.
• Run email campaigns to nurture leads, drive engagement, and convert prospects.
• Conduct experiments to increase MQLs and optimize conversion rates through a variety of channels (organic and paid), constantly assessing experiment performance through KPI dashboards.
• Collaborate with Sales to develop and refine conference and speaking strategy for Cofounders.

Event Marketing:

• Own the event marketing strategy for Workhelix, from major conferences to curated executive roundtables.
• Identify high-impact events where Workhelix should have a presence and manage our involvement end-to-end.
• Coordinate speaking opportunities for leadership, develop event collateral, and support lead capture and follow-up strategy.
• Work closely with Sales and GTM to align event presence with pipeline goals and audience targeting.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing in B2B or tech-enabled services companies.
• At least a few years of experience working at an early-stage (series A or B) start-up or similar environment.
• Strong understanding of marketing strategy, GTM execution, and lead generation.
• Excellent written and verbal communication skills with the ability to distill complex topics into clear and concise language.
• Data-driven mindset with the ability to experiment rapidly, analyze performance metrics, and adapt strategies accordingly.
• Ability to independently create on-brand marketing materials using design tools such as Canva or Figma.
• Self-starter with strong organizational and project management skills.
• Experience working in a startup or high-growth environment.
• Familiarity with AI/ML technologies or enterprise transformation topics is a plus.

What You’ll Get

• Competitive compensation package and benefits.
• Chance to learn and collaborate with some of the most famous researchers in the AI and digital economy space: Andrew Ng, Erik Brynjolfsson, Andy McAfee, and Daniel Rock.
• The unique opportunity to help build a company, culture, and products from the ground up with a team that values healthy working practices.
• A high-trust, high-autonomy work environment.

At Workhelix, we stand committed to ensuring an environment of mutual respect where equal employment opportunities are available without any discrimination. We believe diversity is critical to our success. Selection for employment will solely be based on qualifications, merit, and business needs. We encourage all qualified individuals to apply!