Manager, Digital Marketing and Demand Generation

About RedSeal. RedSeal, the pioneer in network exposure analytics, delivers actionable insights to close defensive gaps across your entire network, in the cloud and on premises. Defenders gain the upper hand by knowing their cyber terrain better than their adversaries. RedSeal’s patented analytics explain what is left open, and what it takes to block it, so defensive teams can react faster, spend less effort on compliance, and stay ahead. Hundreds of Fortune 1000 companies and more than 75 US federal agencies, including 5 branches of the US military, depend on RedSeal for exceptionally secure environments. Visit www.redseal.net to learn more.
Ready to make an impact at the cutting edge of cybersecurity? At RedSeal, we’re transforming the cybersecurity landscape by giving organizations across the globe unprecedented visibility into their networks to better secure their critical infrastructure. As we continue to scale the adoption of our groundbreaking products and services, we’re looking to hire a Manager, Digital Marketing and Demand Generation who’s ready to dive in and accelerate our growth across a range of critical industries, including utilities, energy, healthcare, manufacturing, financial services, and the federal government.
In this role, you’ll be key in shaping RedSeal’s go-to-market strategy, driving demand, and increasing brand awareness through exciting, data-driven marketing campaigns. We’re looking for someone who thrives in a fast-paced environment and is passionate about developing and activating killer campaigns across all channels, with the analytical superpowers to optimize performance and fuel our growth engine.
What you will do

• Design and execute multi-channel demand generation strategies to drive engagement and demand among key buyers and influencers (email, digital, paid media, webinars, events, etc.).
• Manage and optimize database marketing campaigns, including audience segmentation, nurturing, and growth programs.
• Lead the strategy for paid campaigns, leveraging social media, industry channels, and display ads to maximize reach while optimizing digital channels.
• Use a data-driven approach to measure, test, and optimize campaign performance, delivering executive-ready reports to guide future investments.
• Support the development of strategic field marketing plans to build awareness and demand for a range of industry go-to-market efforts.
• Work closely with creative and content teams to ensure campaigns align with target markets and personas.
• Help enhance account-based marketing (ABM) efforts to accelerate sales opportunities within high-value client segments.
• Own and manage HubSpot, ABM tools, Salesforce, and external vendors contributing to demand generation.
• Prioritize and achieve in an environment that requires fresh thinking and new ideas. Make recommendations for process and results improvements.

What you will bring with you

• 7+ years marketing experience in B2B software demand generation, cybersecurity a plus.
• Experience working across teams and departments in a collaborative fashion to get things done. 
• Experience with SEO/SEM including best practices to drive traffic and generate high-quality leads.
• Hands-on experience with marketing automation systems, such as HubSpot, Apollo.io, Rollworks, and LinkedIn, and navigating Salesforce to understand campaign performance and the status of leads throughout the funnel.
• Experience identifying new opportunities and improved methods to maximize demand creation, pipeline contribution, and sales opportunity acceleration.
• Experience interpreting data, creating insights and articulating applicable campaign optimization changes.
• Bachelor’s degree in marketing, business, or related field.

What we’d like you to bring with you

• Corporate or marketing agency experience
• Passion, energy, and the drive to solve problems—no challenge is too big.
• Experience working with customer types and buyer audiences with long sales cycles.
• Metrics-driven mindset with a focus on performance metrics (CPL, MQLs, ROI)
• Knowledge of emerging trends and a passion for research!
• Experience in data management, compliance, governance, quality, and measurement
• Strong general project management skills to help create alignment across groups; ability to juggle multiple priorities, organize, and execute.
• Ability to represent the marketing department and its programs to internal and external stakeholders. 
• Excellent communication, collaboration and interpersonal skills to work with cross-functional marketing and business teams. 

EQUAL OPPORTUNITY EMPLOYMENT
RedSeal is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
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