Lifecycle Marketing Manager, Chime Enterprise

At Chime, we're passionate about creating products that help people Unlock Financial ProgressTM. We’re a financial technology company, not a bank*, founded on the idea that basic banking should be helpful, transparent, and fair.

At Chime Enterprise, we extend this mission to the workplace. We partner with forward-thinking employers across the U.S. to provide them with proven solutions to drive engagement, productivity, and organizational success within their teams. Our enterprise suite of products helps employers support their employees at any point in their financial journeys, creating a more financially healthy and engaged workforce, empowering them to own the long-term value of their work and achieve their financial goals. 

We are a dynamic team of innovators driven by our mission. Joining Chime Enterprise means being part of a fast-moving startup culture within the larger organization at Chime, offering room for bold experimentation, big decisions, and exciting growth opportunities. We’re revolutionizing the future of work and unlocking potential for both employers and employees alike—want to join us?

About the role

We’re hiring a Lifecycle Marketing Manager to join our growing Product and Lifecycle Marketing team, supporting Chime Enterprise—our B2B platform focused on being the premier HR benefits platform, dedicated to holistic financial wellness that empowers employees to achieve meaningful financial progress directly within their workplace.

You’ll own and optimize lifecycle marketing programs that engage, retain, and grow our customer base through B2B2C and B2C channels. From onboarding to expansion, you’ll help shape the experience for business partners and their users, using segmentation, automation, and personalization to drive measurable outcomes and deepen client relationships.

If you’re passionate about B2C marketing, data-driven growth, and building campaigns that deliver real value to business partners, we’d love to connect.

In this role, you can expect to

• Design and implement full-funnel lifecycle strategies tailored to business clients, with a focus on onboarding, activation, upsell, and retention.
• Partner with Product, Sales, and Customer Success to map the enterprise customer journey and identify opportunities to drive engagement and satisfaction at scale.
• Lead experimentation and A/B testing for key lifecycle touchpoints, generating insights and driving optimizations across email, in-app, push, and SMS.
• Develop channel governance and messaging strategies that maintain consistency across our B2C communications ecosystem while aligning with the Chime Enterprise brand.
• Use analytics to measure campaign effectiveness and surface insights to cross-functional stakeholders, fueling continuous improvement.

To thrive in this role, you have

• 5+ years experience creating and managing lifecycle marketing campaigns, ideally in enterprise environment.
• Proven ability to drive business impact through multi-channel campaigns (email, push, in-app, SMS).
• Experience with experimentation frameworks and A/B testing to optimize performance.
• Strong analytical skills and comfort using data to drive decision-making.
• A collaborative mindset with experience working across Product, Sales, and Marketing functions.
• Proficiency with marketing tools like CustomerIO, Braze, Looker, and campaign management platforms (AI or predictive tools a plus).
• A self-starter attitude with a bias toward action and adaptability in a fast-paced, scaling environment.

The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer

• 💰 Competitive salary based on experience
• ✨ 401k match plus great medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Take Care of Yourself Days
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.