Lead Product Copywriter

Posted 22 Hours Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
160K-190K Annually
7+ Years Experience
Beauty • Consumer Web • eCommerce • Healthtech • Telehealth
Taking care of yourself doesn’t need to involve a doctor’s waiting room.
The Role
The Lead Product Copywriter will develop and manage copy for various digital products while leading a team of senior product copywriters. Key responsibilities include shaping content strategy, collaborating with cross-functional teams, and ensuring brand consistency. The role requires strong creative, leadership, and data-driven marketing skills to enhance conversions and retention.
Summary Generated by Built In

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

We are looking for an agile, experienced, data-minded Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories. This dynamic role requires strong creative and conceptual thinking as well as precise, sophisticated execution of initiatives, and team management skills. 

Collaboration is the name of the game, and this individual will work closely with many cross-departmental stakeholders in Growth, Marketing, and Design. To us, a successful Lead Product Copywriter is someone who delivers transformative work that moves the needle on conversions and retention across our digital products. You will not just be writing copy, but helping to shape strategy and impact process while leading a team of senior product copywriters.

You Will:

  • Develop copy for digital products like storefront, promotions, CRM, SEO, and more
  • Lead a team of senior product copywriters working on other digital products such as online intake flows, app, subscription management, etc.
  • Guide content strategy for product launches, experiments, and other asks
  • Work closely and flexibly with product managers, product marketing managers, designers, devs, and other cross-functional partners
  • Manage and translate  feedback from stakeholders at multiple levels
  • Deliver brand, marketing, and UX copywriting while championing brand voice, tone, and direction
  • Use your expertise as an insight-driven storyteller to elevate every asset you touch 
  • Be ruthless when it comes to editing, grammar, and proofreading techniques
  • Follow and champion brand and content guidelines

You Have:

  • 7-10+ years’ experience in digital product copywriting
  • Strong leadership skills and proven record of team building 
  • Experience collaborating with designers and interacting with multiple stakeholders on any given project
  • Strategic thinker with experience in data-driven marketing
  • Ability to drive experimentation focused on conversion and engagement
  • Experience with creative problem solving to influence stakeholders
  • Ability to communicate the benefits of marketing strategies to business audiences of all levels
  • Experience driving multiple projects in a fast-paced environment
  • Eagerness to be hands-on and proactive 
  • Ability to address delicate topics with clarity and empathy
  • In-depth understanding of the healthcare, wellness, or CPG industry a plus

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats


#LI-Remote



Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.
The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.
Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.

An estimate of the current salary range for US-based employees is

$160,000$190,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information. 

The Company
San Francisco, CA
205 Employees
Remote Workplace
Year Founded: 2017

What We Do

Hims and Hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.

Why Work With Us

Our mission is to make it easier for people to access care and treatment for the conditions that impact their day-to-day lives, whether that involves finding the right birth control, addressing hair loss or skincare issues, or treating low libido. We’re searching for talented, high-performing, and passionate people to join our growing team!

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