Lead Influencer

The Community You Will Join: 

The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more. 

The Difference You Will Make:

We’re seeking an experienced and versatile team contributor to support a communications team that is building visibility and advancing awareness for the unique benefits and proximity to culture that staying on Airbnb offers. The Lead Influencer will play a pivotal role in crafting and executing compelling stories and campaigns, ensuring that Airbnb remains at the forefront of audience consciousness. This entails inspiring discovery, elevating consideration, and fostering advocacy for the brand. The incumbent will take charge of developing and implementing a dynamic social influencer program designed to align seamlessly with overarching communications objectives and campaigns across a spectrum of platforms, including TikTok, Instagram, Twitter/X, and Threads.

The ideal candidate is curious, engaged, positive, detail and solution-oriented. The world and thus our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift.

A Typical Day: 

• Lead the development and implementation of an advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
• Cultivate and manage relationships with social-first content creators and influencers.
• Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling.
• Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies.
• Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
• Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr.
• Provide expert consultation on international influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns.
• Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns.
• Establish the brand and the influencer management team as thought leaders in the industry.
• Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights.

Your Expertise:

• 10+  years experience in influencer work
• Bachelor’s Degree
• Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and Twitter/ X
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
• Strong influencer relationships
• Excellent writing and verbal communication skills 
• Experience working with and managing multiple stakeholders 
• Excellent attention to detail
• A passion for pop culture and trends
• Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ

Your Location:

Due to the nature of this position, the successful applicant will need to be based in California to be able to conduct their work. Currently, employees can not be located in: Alaska, Indiana, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, Alabama, Mississippi, Oklahoma, Delaware And Rhode Island. This list is continuously being updated, please check back with us if the state you live in is on the exclusion list.  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. 

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.