Lead Customer Marketing Manager

Job Posted 8 Days Ago Posted 8 Days Ago
Easy Apply
Be an Early Applicant
Remote
121K-159K Annually
Senior level
HR Tech • Software
Deputy provides an all-in-one workforce management solution.
The Role
Deputy is seeking a Lead Customer Marketing Manager to drive customer engagement and advocacy through personalized marketing programs across various industry segments. Responsibilities include developing advocacy programs, lifecycle marketing, content creation, and managing customer advisory boards to enhance relationships and support business objectives.
Summary Generated by Built In

Deputy is a global SaaS workforce management company headquartered in Sydney, San Francisco, and London. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status. 


At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.


If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!


The Role


Deputy seeks a Lead Customer Marketing Manager to join our growing marketing team. This pivotal role drives customer engagement, advocacy, and relationship-building with key accounts. You will work closely with leadership, customer success, services, sales, and marketing to create personalized programs that strengthen our relationships with customers (business owners, HR leaders, and operations managers) across various industries, including QSR, retail, hospitality, care, and more. The ideal candidate will be a self-starter with a passion for customer success and proven experience scaling customer marketing and advocacy programs that align with business objectives.

Responsibilities

  • Lead customer marketing efforts across SMB, Mid-Market, and Enterprise segments, with a global focus that ensures alignment with regional needs in the US, UK, and Australia.
  • Customer Advocacy & Engagement: Develop and manage a global customer advocacy program, identifying and cultivating key customer champions. Oversee their involvement in various marketing initiatives, including case studies, testimonials, videos, and success stories, while ensuring their participation is seamless and aligned with GTM efforts.
  • Lifecycle Marketing: Develop and execute lifecycle marketing programs to engage customers at various stages of their journey, from onboarding to renewal, ensuring continued value realization and long-term success.
  • Program Personalization: Design and execute personalized marketing programs tailored to customer personas and needs.
  • Renewal & Expansion Programs: Design and implement programs that support customer renewal, drive product adoption, and encourage the expansion of Deputy’s solutions within existing accounts to maximize customer lifetime value.
  • Channel Leverage for Awareness & Education: Leverage various channels—including email, paid social, webinars/events, user groups, communities, and more—to drive awareness, educate customers, and foster product adoption, renewals, and brand loyalty, ultimately supporting Deputy’s business objectives.
  • Content Development: Collaborate with cross-functional teams to create high-quality content (ROI/TCO studies, quotes, blogs, infographics, etc.) to support sales and marketing efforts.
  • Trial Experience Nurturing: Work cross-functionally to design and execute nurturing programs for customers in their trial phase, including developing targeted nurture emails, conducting A/B testing, tracking engagement metrics, and reporting on performance to optimize trial conversion and enhance the customer onboarding experience.
  • Social Proof & Reviews: Own the strategy and execution for driving customer reviews on key social proof platforms such as G2, Trustpilot, and Capterra, ensuring consistent, high-quality feedback that enhances Deputy’s brand credibility and supports customer acquisition efforts.
  • Metrics & Reporting: Track and report on the success of customer marketing programs, including engagement levels, advocacy program impact, and key customer satisfaction metrics.
  • User Groups & Customer Advisory Boards (CABs): Create and manage customer advisory boards to foster deeper relationships and engagement with key business leaders, ensuring alignment with Deputy’s mission and customer needs.

Requirements & Qualifications

  • Minimum 6 years of experience in marketing, with at least 3 years focused on customer marketing or advocacy programs.
  • Proven success in developing and executing customer marketing programs, including case studies, reference programs, and customer events.
  • Ability to personalize and scale customer programs based on different personas within Deputy's target industries.
  • Strong analytical skills with the ability to measure ROI and optimize programs for better business results.
  • Excellent communication and presentation skills, with the ability to engage and present to senior leadership and key customers.
  • Self-starter with excellent organizational and time management skills and a keen attention to detail.
  • Strong collaboration skills, able to work effectively across teams, including sales, product, and events.
  • Passion for Deputy’s mission and a deep understanding of our customers' challenges and needs.

Preferred Qualifications

  • Experience working with SMBs and mid-market customers, particularly in industries like QSR, retail, hospitality, and healthcare.
  • Experience with creating and executing customer advisory councils or user groups.
  • Proven ability to drive customer advocacy programs that deliver measurable business impact.


Employee Perks


- Ownership in the company via Share Options

- Company match 401k plan

- Comprehensive health benefits

- Commuter reimbursement program

- Flexible remote-first work policy

- Company wide development and coaching


Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills. 


#LI-Remote

Top Skills

Email
Infographics
Social Media
Webinars
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
San Francisco, CA
396 Employees
Hybrid Workplace
Year Founded: 2008

What We Do

Deputy is the ultimate, all-in-one workforce management solution that simplifies employee scheduling, timesheets, tasking, and communication.

At Deputy we’re on a mission to change the way the world works. Since 2008 over 100 million shifts have been rostered on Deputy, in over 100 countries, and across 245 different industries. We were #21 in Deloitte’s Fastest Growing Tech Startups, winner of Westpac’s Innovative Business of Tomorrow 2018, and #5 in Forbes’ Cloud 100 2018. And we’re only just getting started.

We’re making it easier for businesses and teams to roster staff, manage leave, complete payroll and take the admin out of work so that our customers can focus on doing what they love.

As a result, we are looking for the best talent to help us achieve our mission to get every shift around the world rostered in Deputy!

Why Work With Us

Collaboration and creativity are the basis of Deputy's culture. We have welcoming environments where new ideas are encouraged, differences are embraced, and brilliant teamwork that creates amazing results for our customers. We own our results, celebrate the wins, and are constantly improving.

Deputy Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our workplace Hybrid policy allows for employee flexibility. Deputies are able to choose when to work from home and when to work from our WeWork offices. We also have a number of Deputies in remote locations across the US.

Typical time on-site: Flexible
San Francisco, CA
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account