Head of North America Sales Development

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San Francisco, CA
188K-252K Annually
5-7 Years Experience
Productivity • Software • Analytics • Automation
Asana helps organizations orchestrate all their work, from daily tasks to strategic initiatives.
The Role

Our sales team is focused on finding efficient paths to successful, profitable, long term customers by building a user-driven marketing and sales engine. To do so, we employ a bottom-up enterprise sales model by helping many small, successful customers evolve into larger, successful ones. We act as a key voice of the customer to the product team. We help identify and overcome technical, educational, and competitive obstacles to our continued growth.

We’re looking for a senior second line sales development leader with experience building efficient, scalable Sales Development teams. As the Head of North America Sales Development, you'll work closely with Marketing & Sales leadership to create inbound and outbound pipeline programs for predictable revenue growth, manifesting our values and fostering an integrated sales culture. You'll inspire your team, leverage data, understand pipeline dynamics, serve customers and stakeholders, and optimize processes. The ideal candidate will be passionate about talent development, customer experience, and operational efficiency, with strong B2B SaaS sales experience, and comfort in a high-velocity, freemium business model.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

  • Hire, coach and develop both experienced managers and early stage sales professionals
  • Create a high performance culture where the top SDRs and BDRs progress to become top performing AEs
  • Scale & optimize Inbound Sales Development motions in close partnership with Marketing
  • Build predictable Outbound Sales Development motions across the entire customer journey
  • Set and achieve ambitious targets quarter after quarter
  • Lead strategic planning for SDR program including: pipeline goals, hiring, specializing motions, campaign planning, rep enablement and stakeholder operating cadence
  • Partner closely with Marketing, Sales Managers, Customer Success & Sales Enablement

  • 4+ years of sales leadership experience in B2B SaaS, including second line management experience
  • 6+ years of sales experience in B2B SaaS
  • Experience in inbound and outbound pipeline generation motions
  • A passion for hiring, coaching and developing world class talent
  • Highly data-driven: constant optimization of activities & outputs
  • Impeccable customer skills: communication, empathy, integrity
  • Excellent at stakeholder management and keeping partners informed
  • Demonstrate effective collaboration with peers from Marketing, Sales, Customer Success, and Sales Enablement departments.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $187,600 - $252,400. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

#LI-Hybrid #LI-FN1

What the Team is Saying

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The Company
San Francisco, CA
1,800 Employees
Hybrid Workplace
Year Founded: 2008

What We Do

At Asana, we're building a better way to work, fueled by transparency, inclusion, and technology that is a force for positive change. Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives, so they can move faster and accomplish more with less.

Why Work With Us

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. For the past 7 years, we've been named a top workplace, including top 10 Great Place to Work, Best Small & Medium Workplaces, Fortune Best Workplaces for Women, and Glassdoor Best Place to Work!

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Asana Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Asana has an office-centric hybrid schedule. Along with most Asanas, you’ll work in your office three days a week Most Asanas have the option to work from home on Wednesdays and Fridays. You can see role-specific details in our job descriptions.

Typical time on-site: 3 days a week
San Francisco, CA

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