Head of Demand Generation

Contrast Security is the world’s leader in Runtime Application Security, embedding code analysis and attack prevention directly into software. Contrast’s patented security instrumentation disrupts traditional AppSec approaches with integrated and comprehensive security observability that delivers highly accurate assessment and continuous protection of an entire application portfolio. The Contrast Runtime Security Platform enables powerful Application Security Testing and Application Detection and Response, allowing developers, AppSec teams, and SecOps teams to better protect and defend their applications against the ever-evolving threat landscape. Application Security programs need to modernize and Contrast empowers teams to innovate with confidence.

About the Position:

Contrast is looking for a dynamic Head of Demand Generation.  This person will develop, plan, execute and measure integrated marketing campaigns that generate qualified sales opportunities.  The candidate must be creative, analytical and hands-on with a strong bias to action, and have the ability to meet deadlines and work collaboratively in a fast-paced, loosely structured, highly dynamic environment.  They will oversee teams and programs in NA, EMEA, and APJ.

Responsibilities:

• Be a true and strategic partner of Sales and Sales Development and genuinely engage in an “allbound” effort that drives revenue growth
• Partner with Product Marketing to assure market penetration of the Contrast platform and solutions
• Develop high impact, demand generation programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings and lead to high quality opportunities
• Select, develop and deploy multiple marketing tactics as needed: web content, landing pages, emails, webinars, papers, videos, infographics, direct mail, display ads, and field campaigns
• Collaborate with internal stakeholders and manage external vendors to build high quality campaign content
• Engage with sales to define and train on their campaign responsibilities
• Mange peer to peer reviews and social media and blog and coordinate with PR and AR
• Create and manage campaign timeline; drive campaign execution and success
• Use Hubspot to set up, modify and execute emails, registration pages and workflows
• Use salesforce.com and Hubspot to measure and report on effectiveness of demand generation campaigns including leads generated, opportunities created, etc.
• Monitor results and adjust campaign tactics quickly to optimize
• All operations and analysis/reporting as well as CAC analysis

Qualifications:

• Experience creating and running successful integrated marketing campaigns for different market segments (Enterprise, Mid Market, Cloud, Platforms), verticals and target audiences, e.g, security, finance, IT, C-level, etc.
• Ability to optimize and analyze performance to revenue results
• Strong hands-on experience, proficiency and enthusiasm for using marketing automation, analyzing and manipulating data, and building reports
• Hubspot and SFDC
• Strong project management skills, accustomed to working to a budget and within strict timelines
• Self-starter with demonstrated capability to work in a fast-paced, dynamic marketing environment
• Excellent written and verbal communication skills
• Global marketing perspective and experience
• Minimum of 8-10 years in Marketing

What We Offer

Salary and Other Compensation

This position's standard base pay range is $200,000 - $230,000 annually. This position is also eligible for an equity package subject to the terms of the Company’s applicable plans. When determining a candidate’s compensation, we consider several factors: geography, skill set, experience, job scope, and current market data.

Benefits

Contrast Security offers the following benefits for this position, subject to applicable eligibility requirements: Medical Insurance, Dental Insurance, Vision Insurance, 401(k) Retirement Plan with Employer Match, Life Insurance, Long Term Disability Insurance, Short Term Disability Insurance, Transit, and Commuter benefits, Flexible PTO, 56 hours of Annual Sick time, Paid Parental Leave and Paid Holidays.

Disclaimer

The salary, other compensation, and benefits information are accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.

We are changing the world of software security. Do it with us.  

We believe in what we do and are passionate about helping our customers secure their business.

If you’re looking for a challenge and want to enjoy where you work, you’ll love Contrast Security.

Contrast Security is committed to a diverse and inclusive workplace. We are an equal-opportunity employer, and our team is comprised of individuals from many diverse backgrounds, lifestyles, and locations. At Contrast, we strive to build diverse teams that reflect the people we want to empower through our products. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Contrast is proud to be an equal-opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

By submitting your application, you are providing Personal Information about yourself (cover letter, resume, email address, etc.) and hereby give your consent for Contrast Security, Inc. and/or our HR-related Service Providers to use this information for the purpose of processing, evaluating and responding to your application for current and future career opportunities. If you are a resident of the European Economic Area or are applying for a position in the European Economic Area, Contrast’s Privacy Statement reflects our policies around compliance with the General Data Protection Regulation (“GDPR”) and your rights respective to GDPR. As a California resident, you are entitled to certain rights under CCPA: The California Consumer Privacy Act of 2018 (“CCPA”). Under CCPA, businesses must be overtly transparent about the personal information they collect, use, and store on California residents. CCPA also gives employees, applicants, independent contractors, emergency contacts, and dependents (“CA Employee”) new rights to privacy.

Recruitment Agencies: Although we value the services you provide, at this time, we are only accepting resumes from agencies, headhunters, or other suppliers who have signed a formal agreement with us.