Head of Content and Community

About Us

Hungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. We are your personal assistant for healthy living. We get to know your goals, lifestyle, and budget, and we recommend and deliver healthy groceries, easy recipes and essential supplements for you and your family. It’s the easiest way to eat healthy, achieve your goals, save time, and discover new foods. Founded on the belief that food is the foundation of health, convenience should not mean compromise, and we’re all unique in how we eat and live, Hungryroot is building a future in which healthy living is easy and enjoyable. 

We are a distributed team built on top talent from over 28 states across the U.S. While we have a headquarters in New York City, we support employees working from wherever they are based. We believe in fostering team connection and collaboration across all of our employees' locations. Expect to attend regular team building events and an annual company retreat. Expect to be treated like an owner who cares about our common goal, not someone who has to clock in and out of work. 

About the Role

We are looking for a Head of Content and Community to lead Hungryroot’s editorial content strategy and community engagement efforts. This is a unique opportunity to shape the voice, storytelling, and content experiences that deepen our brand’s connection with customers.

This role will own the development of highly engaging, editorialized content that aligns with our brand promise, supporting recipe and product discovery and healthy eating—two core pillars of our customer experience. It will also drive community growth and engagement, fostering brand affinity and loyalty through content distribution and interactive platforms like our social media channels and Facebook Group Community.

This role will collaborate closely with acquisition and CRM teams to ensure content plays an integral role in customer experience while remaining distinct from pure advertising and marketing efforts. The ideal candidate comes from a digital publishing background in the food space) and has experience leading content strategy, social distribution, and community engagement at scale.

ResponsibilitiesContent Strategy & Production

• Develop and execute a content vision that brings Hungryroot’s brand promise to life through editorialized, engaging, and personality-driven content.
• Oversee content creation from ideation to production, ensuring a mix of high-production value and nimble, low-fi content.
• Lead the development of recipe and healthy eating content to position Hungryroot as both a personal grocery shopper and nutritionist.
• Prioritize video-first storytelling, including short-form (social, Reels, TikTok) and long-form (YouTube, website, CRM-integrated content).
• Partner with influencers, content creators, and external production teams to co-create engaging content franchises.
• Ensure content is integrated into the customer experience, appearing in CRM, community platforms, UX touchpoints (e.g., recipe videos on product detail pages), and social channels.

Social & Community Engagement

• Oversee the distribution and optimization of content across social platforms, tailoring content to maximize engagement and reach.
• Grow and manage Hungryroot’s Facebook Group Community, driving meaningful conversation and engagement among members.
• Develop a strategy for increasing organic engagement, earned media value (EMV), and brand equity through content-driven storytelling.
• Leverage content to build brand affinity and foster a sense of community, ensuring customers feel connected to Hungryroot beyond the core product experience.

Leadership & Collaboration

• Lead and mentor a team of internal and external content creators, social strategists, and production partners.
• Work cross-functionally with Media & Influencer Teams, CRM, and Product teams to align content with broader business objectives while keeping a customer-first, brand-building lens.
• Define and track key performance indicators (KPIs) that measure impact on brand affinity, engagement, retention, and organic reach.

Qualifications

• 8+ years of experience in content strategy, digital publishing, or editorial leadership in the food, health, or lifestyle space.
• Deep understanding of social media distribution, influencer partnerships, and community engagement.
• Proven ability to lead content teams and external production partners.
• Experience developing video-first content strategies for social and owned platforms.
• Track record of using data and insights to inform content strategy and measure impact.
• Ability to balance high-production-value content with scrappy, high-impact storytelling.

Perks & Benefits

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
• Equity 
• Unlimited vacation policy
• Universal paid parental leave
• Monthly Hungryroot credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• Wellbeing benefits including One Medical, Spring Health, LiveHealth, Rightway care concierge, and more
• 401k with Match
• A work from home stipend to support your initial home-office setup

Expected Pay Range

$160,000-$180,000

The employer will not sponsor applicants for work visas.

Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of any protected class.