GTM Product Marketing Manager - Drayage, Global Mile

Posted 4 Days Ago
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San Francisco, CA
130K-230K Annually
7+ Years Experience
Logistics • Transportation
The Role
The GTM Product Marketing Manager will lead the Drayage/Global Mile product towards growth by developing revenue strategies, crafting go-to-market and pricing strategies, and ensuring cross-functional alignment. The role requires advocating for customer needs while tracking performance and collaborating with product management and engineering to innovate and improve the product. The manager will also engage in service excellence practices and define success metrics for product effectiveness.
Summary Generated by Built In

Who We Are
Join a rapidly growing company disrupting the trucking industry! Cargomatic is the #1 technology platform and digital marketplace for powering world-class, local trucking. Take a look around you. Literally everything humans build, grow, or sell has spent time on a truck. Local trucking is the lifeblood of every regional economy, and yet this $82 billion industry still relies heavily on phone calls and fax machines. Cargomatic is transforming the way goods move around every local node in the supply chain by connecting shippers and commercial truck drivers with mobile technology. We are solving complex, real-world problems every day, and giving full transparency to the shipping process. 
Cargomatic was named to the list of Built In Best Places to Work for 2023 & 2024, which recognizes the benefits we offer, our people first culture and commitment to supporting our employees’ success, growth and well-being.

Product Manager- Drayage, Global Mile
Cargomatic is looking for an experienced and results oriented business product owner to help lead our Drayage/Global Mile product through its next phase of hyper growth. This is a leadership role for driving overall product growth (revenue & profitability), formulating product strategy, driving roadmap investment choices and delivering products that drive positive outcomes for our customers and the business.
What You’ll Be Doing

  • Drive Commercial Success: Take ownership of the Drayage/Global Mile product's commercial success by implementing strategies to achieve revenue growth and profitability goals.
  • Craft Go-to-Market Strategies: Create impactful strategies to penetrate the Total Addressable Market (TAM) and expedite market share acquisition for the product.
  • Product Positioning and Messaging: Develop and execute product positioning, messaging and collateral development strategies to effectively communicate the value proposition of the Drayage offering.
  • Craft Competitive Pricing Strategies: Develop pricing strategies that are competitive within the market landscape, balancing customer value and revenue objectives.
  • Voice of the Customer: Serve as the primary advocate for customers within the organization, ensuring the Drayage product consistently surpasses customer expectations.
  • Cross-Functional Alignment: Serve as the central point of coordination (control tower), aligning the efforts of operations, technology, marketing, sales, and commercial teams to achieve product goals while fostering accountability across teams.
  • Performance Tracking: Establish key performance indicators (KPIs) and metrics to monitor the performance and success of the Drayage product, regularly analyzing data to identify areas for improvement.
  • Collaboration with Product Management & Engineering: Work closely with platform product management and engineering teams to align the product roadmap, driving continuous product improvements and innovation.
  • Service Excellence: Collaborate with delivery and customer experience functions to ensure service excellence, delivering the best possible customer experience and value.
  • Define Success Metrics: Define and refine success metrics to continually evaluate the effectiveness of products in solving business problems and delivering value to marketplace customers.

What We’re Looking For

  • 10+ years of relevant experience in building and marketing intermodal transportation services. 
  • Strong understanding of logistics operations, including transportation, storage, transloading, and distribution.
  • Bachelor's degree in business, logistics, engineering, or related field; MBA or advanced degree preferred.
  • Proficient in operational strategy, business product development, go-to-market strategies, commercialization, and technology.
  • Ability to set clear, ambitious product goals that motivate and focus the team on delivering with excellence and operate in a fast-paced environment.
  • Articulate and proactive in communication style with ability to reinforce a clear vision with well-defined objectives.
  • Proven ability to work across functions and influence senior leaders and stakeholders.
  • Passionate about customer experience, with a track record of delivering and exceeding customer expectations.
  • Excellent analytical skills and strong bias towards data-based decision making.

What's In It for You

  • Competitive compensation
  • Medical, dental, and vision benefits
  • 401K company match program
  • Flexible paid time off (PTO) and paid holidays
  • Join a high-growth company redefining logistics and supply chain!


The expected salary range for this role is $130,000 to $230,000. The actual base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and other factors permitted by law. Decisions will be made on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

The Company
208 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Cargomatic is committed to making the lives of truckers and shippers easier. Our goal is to let truckers be truckers and shippers be shippers by simplifying the process for all of our customers and vendors. Cargomatic’s digital marketplace connects freight with drivers every step of the way, from port to warehouse, store to customer, and every step in between. With shorthaul, drayage, intermodal, LTL, and white glove solutions, Cargomatic is equipped to handle a wide variety of shipments.

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