At Instawork, our mission is to create meaningful economic opportunities for local businesses and skilled hourly professionals in communities around the world. We're building the leading AI-powered labor marketplace—and we're looking for exceptional talent to help us scale quickly and make an even greater impact. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and others, we’re transforming the way the world works.
Overview
Instawork is moving one step closer to achieving our vision to create economic opportunity for local businesses and professionals by connecting them for permanent hiring needs. To support our ambitious growth goals, we are seeking a Growth Marketer. In this role you will blend growth strategy, data, automation, and AI to create an outsized impact on the GTM motion of Instawork Hiring. You will work closely with Sales and Product teams to build repeatable, scalable, and AI-driven growth systems to streamline prospecting and demand generation to power outbound sales and self-serve motions. The ideal candidate will have a strong foundation in growth marketing and the aptitude to build a next-gen GTM tech stack to support our GTM ambitions.
Key Responsibilities
- Demand generation: Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth
- Pipeline Automation: Build automation using next-gen GTM tools like Clay, Apollo, Smartlead, Warmly, etc… to build, enrich and score a pipeline of our target ICPs.
- Experiment to find the best possible way to turn ICP pipeline into recurring revenue. Collaborate closely with Sales, product and design teams to ensure seamless user self-serve or sales managed experience.
Requirements
- 3+ years of experience, including work in marketing at a high-growth B2B tech company
- Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
- Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce to optimize acquisition and engagement strategies.
- Partner with analytics and Ops teams to ensure that the campaigns are run with measurability in mind. Own reporting and insights across GTM performance, attribution, and ROI of campaigns.
- Systems oriented. Understand how sales, operations, product and GTM systems work together.
For CA based applicants:
- The base salary for this position is $125,000 - $160,000
- This position is eligible for equity in the form of stock options
- This position is eligible for Instawork benefits, including:
- A variety of medical, dental, and vision plans with coverage beginning on the date of hire
- Flexible paid time off
- At least 8 paid company holidays annually
- Home office stipend
- Phone stipend
- Commuter stipend
- Supplemental pay on qualified leaves
- Employee health savings accounts (HSA) contribution
- Flexible spending plans
- 401K plan
- Perkspot - discount program through Lumity
- Impact: Opportunity to shape the success of a new business.
- Collaboration: Close partnership with senior leadership, including Instawork's CEO.
- Growth: Potential for significant career growth in a dynamic and expanding company.
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About Instawork
Founded in 2015, Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than five million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. In 2022, Instawork was ranked among the country’s top 10% of fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for “Best Innovation” and one of the “Best Business Apps” by Business Insider. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 markets across the U.S. and Canada.
At Instawork, we constantly evaluate how to build an optimal work environment for success. Currently we operate on a hybrid model, but we remain open to adapting our policies to meet the needs of our evolving business and team dynamics. As we continue to grow, we're seeking candidates who are excited about contributing to our in-person culture and open to the idea of working in-office up to 5 days a week.
For more information visit www.instawork.com
We value diversity on our team and firmly believe Instawork is stronger when we hire people who make their own unique contributions to our culture. We welcome all applicants and encourage candidates from underrepresented backgrounds to apply.
To learn more about our company values, please visit: https://info.instawork.com/about
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Instawork San Francisco, California, USA Office
Our company is in a trendy area with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.
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