Growth Marketing Manager, Small Dollar Loans

The Team

The Growth Team is in charge of expanding Upstart's reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people's financial lives. We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways. 

Every year millions of Americans resort to traditional payday loans, paying hundreds of dollars in interest and fees to cover short-term cash needs. We're going to change that. 

Upstart's Small Dollar Loan product is a non-predatory, fair-priced alternative that meets the needs of customers with urgent financial difficulties who are deemed "too risky" by most creditors. Our team is a bit like a startup in a larger company, iterating quickly to better serve customers and grow the business. Since our launch in April 2022, we've calibrated our ML models to this new challenge, automated 90% of the customer experience and proved our unit economics, and learned immensely while offering tens of thousands of people access to credit they would not otherwise have access to on the Upstart platform. We're ready to grow. 

As the Growth marketing manager for SDL you'll be a proven marketer that thrives working with and leading cross-functional teams, to drive momentum and deliver on ambitious goals. The role requires managing by influence, working with and thriving in ambiguity, and driving measurable change. 

Position Location - This role is available in the following locations: Remote

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

How you'll make an impact:

• Oversee your product's P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals
• Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success. 
• Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion
• Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals 
• Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page.
• Plan and manage campaigns and budgets to meet efficiency targets

What we're looking for: 

• Minimum qualifications:
  • 7+ years of B2C marketing experience
  • Experience driving growth while managing contribution margin. 
  • Bachelor's degree in marketing, business, or related field
  • Experience working with and/or managing cross-functional teams
  • Background in Growth Marketing
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Highly driven and results-oriented work ethic
• Preferred qualifications:
  • Experience engaging in on-the-ground activation and field marketing to activate specific geographies 
  • Think big mentality with an ability to sell through their ideas 
  • This candidate must be data driven and be able to influence without status Quo 

What you'll love: 

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart 
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
• Catered lunches + snacks & drinks when working in offices

#LI-REMOTE

#LI-MidSenior