Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.
The position is US based only.
Last year, we launched our Profile Shop to give users new ways to express themselves on Discord through cosmetic items. Since then, we've rolled out a series of exciting content drops, including high-profile collaborations with franchises like Valorant, SpongeBob, and Street Fighter. And we're just getting started—many more exciting partnerships are on the horizon.
We're looking for a strategic and visionary Group Product Marketing Manager to drive the next phase of growth for the Shop. In this role, you’ll collaborate closely with the product team to define the vision, develop a growth strategy, and 10x the impact of the Shop. You'll lead a talented, nimble team that touches every part of our go-to-market strategy—from content planning and merchandising to pricing, promotions, and more.
If you’re a team player that excels in a fast-paced environment and zero-to-one projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our business. This role reports to the Director of Product Marketing.
What You'll Be Doing
- Drive the strategic vision for the Shop by collaborating with the Product team to develop a comprehensive roadmap that accelerates user adoption and drives revenue growth. You will be accountable for meeting annual revenue targets.
- Own the content strategy and roadmap in partnership with the Business Development team, identifying third-party partnership opportunities and leading all co-marketing initiatives to amplify reach and impact.
- Lead go-to-market execution for the Shop, establishing streamlined processes to accelerate content creation and promotion, ensuring alignment with our ambitious goals.
- Partner with the product team to evolve our merchandising strategy, aiming to maximize awareness, adoption, and sales among users. Develop new entry points and upsell opportunities, integrating our content as a core part of the Discord user experience.
- Manage a small but mighty team of marketers.
What you should have
- 8+ years of marketing experience in online retail, ecommerce, gaming merchandising.
- Strong operations and project management skills.
- Excel in ambiguous environments - excited about finding solutions to complex problems
- Experience in the gaming industry
- Entrepreneurial or start-up background
#LI-Remote
The US base salary range for this full-time position is $218,000 to $240,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.
Why Discord?
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!
Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!
What We Do
Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests — from artists and activists, to study groups, sneakerheads, plant parents, and more. With 150 million monthly users across 19 million active communities, called servers, Discord has grown to become one of the most popular communications services in the world. Discord was built without selling ads or user data and instead, offers a premium subscription called Nitro that gives users special perks like higher quality streams and fun customizations.
Why Work With Us
Imagine a workplace that not only tolerates but celebrates the unique perspectives each and every person brings to it. One that is representative of the world we want to live, play and work in. Well, imagine no more. Just as Discord gives everyone the power to belong, we are building a workplace that is welcoming and inclusive from the inside out.
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