About Us:
HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.
About the Role:
As the GTM Strategy & Operations Manager, you will play a crucial role in driving the success of our marketing strategies and campaigns. Reporting to the Director of GTM Strategy & Operations and working directly with HoneyBook’s CMO, as well as closely with other cross-functional teams, you will ensure that our GTM strategy and operations resonate with our market and members, are efficient, data-driven, and aligned with our overall business objectives.
Here are a few of the things you will work on:
Strategic Planning and Development:
- Develop and implement comprehensive marketing strategies based on market trends, consumer behavior, and competitor activities.
- Partner with functional leaders to set clear objectives and KPIs for marketing campaigns.
Campaign Management:
- Support the development of marketing plans, ensuring alignment with strategic goals.
- Oversee the execution and optimization of marketing campaigns and partnerships across multiple channels.
Data Analysis and Reporting:
- Analyze marketing data and performance metrics to identify trends, insights, and improvement opportunities.
- Create reports and presentations for the CMO, including retrospectives and QBRs with team leaders.
Collaboration and Stakeholder Management:
- Effectively communicate with and manage relationships with cross-functional stakeholders across different teams and time zones.
- Develop templates and processes to enhance GTM operating efficiency and effectiveness.
- Drive effective communication of plans and results including weekly and monthly reviews, and quarterly investor presentations.
Here is what we’re looking for in a candidate:
- Analytical and Data-Driven: Proven ability to gather and analyze marketing data, generating actionable insights that drive strategy.
- Problem Structuring: Demonstrated experience in structuring plans to address complex and ambiguous business challenges.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams across time zones.
- Organizational Skills: Highly organized with a track record of implementing processes that improve efficiency.
- Ownership and Accountability: Proactive approach to project management, taking full responsibility for ensuring that all initiatives are delivered on time and meet targets.
- First Principles Thinking: Strong critical thinking skills, with the ability to tackle unfamiliar challenges by applying first principles reasoning.
The good stuff:
- Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
- Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
- Compensation: We offer a competitive salary and meaningful equity grants.
- Base pay: $132,000 - 165,000 + Equity
- Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.
Our core values:
- People come first: We prioritize people as we explore opportunities and work through challenges.
- Raise the bar: We push for greatness—for ourselves, each other, and our members.
- Own it: Trust and ownership let us make decisions with confidence.
- We love what we do: We bring passion to our work and love what we create for our members.
- Keep it real: Authenticity, respect, and transparency are at our core.
The opportunity at HoneyBook is huge – our primary customers today are independents, who generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.
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HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.
Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.
Our Privacy Policy is here.
What the Team is Saying
What We Do
HoneyBook is here for the self-starters. The independents. Those who’ve claimed freedom over their career, finances, and future. Those paid for a profession that’s also their passion.
We’re on a mission to empower this economy of independents to rise, building fulfilling and sustainable livelihoods by doing what they love. We champion technology as our ally in supporting our members in this pursuit.
We can’t fulfill this mission without incredible talent. Our culture is founded on core values that drive everything we do, starting with always putting people first.
Why Work With Us
Our culture is founded on core values that drive everything we do, starting with always putting people first. Our team is a mission and values-driven team fueled by passion and purpose. At HoneyBook, we believe you are the driver of your career and growth - we're here to support you along the way.
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Employees engage in a combination of remote and on-site work.
