Go-to-Market Strategy & Operations Manager

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the Role: 

As the GTM Strategy & Operations Manager, you will play a crucial role in driving the success of our marketing strategies and campaigns. Reporting to the Director of GTM Strategy & Operations and working directly with HoneyBook’s CMO, as well as closely with other cross-functional teams, you will ensure that our GTM strategy and operations resonate with our market and members, are efficient, data-driven, and aligned with our overall business objectives.

Here are a few of the things you will work on:

Strategic Planning and Development:

• Develop and implement comprehensive marketing strategies based on market trends, consumer behavior, and competitor activities
• Partner with functional leaders to set clear objectives and KPIs for marketing campaigns

Campaign Management:

• Support the development of marketing plans, ensuring alignment with strategic goals
• Oversee the execution and optimization of marketing campaigns and partnerships across multiple channels

Data Analysis and Reporting:

• Analyze marketing data and performance metrics to identify trends, insights, and improvement opportunities
• Create reports and presentations for the CMO, including retrospectives and QBRs with team leaders

Collaboration and Stakeholder Management:

• Effectively communicate with and manage relationships with cross-functional stakeholders across different teams and time zones
• Develop templates and processes to enhance GTM operating efficiency and effectiveness
• Drive effective communication of plans and results including weekly and monthly reviews, and quarterly investor presentations

Here is what we’re looking for in a candidate: 

• Analytical and Data-Driven: Proven ability to gather and analyze marketing data, generating actionable insights that drive strategy
• Problem Structuring: Demonstrated experience in structuring plans to address complex and ambiguous business challenges
• Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams across global time zones
• Organizational Skills: Highly organized with a track record of implementing processes that improve efficiency
• Ownership and Accountability: Proactive approach to project management, taking full responsibility for ensuring that all initiatives are delivered on time and meet targets
• First Principles Thinking: Strong critical thinking skills, with the ability to tackle unfamiliar challenges by applying first principles reasoning

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay: $132,000 - 160,000, depending on skills and experience + Equity 
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge – our primary customers today are independents, who generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

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