Go-To Market, Field Change and Communications Manager (Remote)

Posted 8 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
80K-145K Annually
Mid level
Cloud • Information Technology • Sales • Security • Cybersecurity
Define your future at CrowdStrike.
The Role
The Field Change and Communications Manager develops and delivers content to drive awareness aligned with Go To Market priorities. They collaborate across teams to create communications strategies, design engaging content, and manage communications vehicles while measuring their effectiveness.
Summary Generated by Built In

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate an inclusive culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

The Field Change and Communications Manager is responsible for working alongside our Revenue Operations leader and our Enablement Business Partners to develop and deliver effective content that drives awareness and action aligned to Go To Market priorities and organizational goals. .  This role will consist of working with sales, technical, marketing, product, and other business units to provide communications strategy, with an eye to organizational and skill change management, to deliver regular communications vehicles and tools to achieve organizational Go To Market goals.
 

What You’ll Do:

  • Partner with Revenue  Enablement and all go to market teams to develop and design communications aligned to our strategic  GTM movements.

  • Bring a change management mindset to understand desired outcome, and variance of skills or knowledge required to achieve that outcome

  • Build and influence our cross-functional communications  strategy across multiple pillars of the business and GTM teams to drive alignment to GTM priorities.

  • Design and create professional, engaging, and informative communications vehicles including weekly newsletter, organization of Highspot content, and sales and technical webinar programs to drive awareness and action 

  • Be a knowledgeable and strong partner with PMM and Marketing to ensure content is created to meet the needs of sales

  • Understand organizational skill requirements, sales methodology and operational process to strongly influence SMES to curate and package content to reinforce GTM motions

  • Utilize creative skills to design visually appealing presentations, infographics, newsletters, and other enablement materials while maintaining brand consistency.

  • Incorporate multimedia elements such as videos, animations, and graphics to increase engagement and learning retention, while enhancing the learning experience.

  • Help to audit our content hub in Highspot to ensure consistency and alignment to sales process and GTM lifecycle - throughout the customer buying journey

  • Measure, track, and report effectiveness of content and evolve as needed in collaboration with Content Lead.

  • Manage and organize content within the CMS to ensure materials are up to date.

What You’ll Need: 

  • 4+ years SaaS sales experience

  • 3+ years in progressive developing Content Design, Change Management and/or Communications roles

  • Understanding of sales process, customer lifecycles, and various qualifications (MEDDPICC) and sales methodologies (Experience in direct sales or enablement content creation)

  • Experience with PROSCI or relevant Change Management methodologies

  • Experience with employee communications - preferably in an internal, GTM role. 

  • Proven experience in content design and creation (presentations, internal supporting assets, training plans, etc.) in a sales enablement or training role.

  • graphic design tools and presentation software (Google Slides, PowerPoint, etc.) video editing (Camtasia).

  • Experience with L&D and content management software (Litmos, Highspot,  Articulate Rise 360, Seismic, Allego, etc.) and manage content lifecycle through tooling.

  • A willingness to stay up to date with emerging technologies in the L&D and Content management space and sales and customer lifecycle trends.

  • Ability to collaborate and influence cross functional teams and business units, including but not limited to Field Enablement, Marketing, Product Marketing, Sales Engineering and Sales Leaders.

  • Program and project management skills, an ability to work independently and manage multiple projects independently while maintaining target dates and deliverables.

  • Highly organized, accurate, detail oriented, and proactive.

  • Strong written and verbal communication skills to convey complex concepts, craft persuasive messaging and copy.

  • Ability to leverage available tooling to measure effectiveness and impact of content, and adapt accordingly.

#LI-JG1

#LI-Remote

Benefits of Working at CrowdStrike:

  • Remote-friendly and flexible work culture

  • Market leader in compensation and equity awards

  • Comprehensive physical and mental wellness programs 

  • Competitive vacation and holidays for recharge  

  • Paid parental and adoption leaves

  • Professional development opportunities for all employees regardless of level or role

  • Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections

  • Vibrant office culture with world class amenities

  • Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity and affirmative action employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.

Find out more about your rights as an applicant.

CrowdStrike participates in the E-Verify program.

Notice of E-Verify Participation

Right to Work

CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $80,000 - $145,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location.

Expected Close Date of Job Posting is:01-15-2025

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The Company
Sunnyvale, CA
7,500 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

CrowdStrike is the first cloud-native platform that protects endpoints, cloud workloads, identity and data. CrowdStrike: We Stop Breaches.

Why Work With Us

We have a culture that celebrates achievement, encourages flexibility and innovation and thrives on teamwork. We all work towards a single mission: to stop breaches. This common goal drives a sense of community and connection among our people across the globe.

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CrowdStrike Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Sunnyvale, CA

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