Go-To Market, Field Change and Communications Manager (Remote)

Posted 5 Days Ago
Be an Early Applicant
Remote
80K-135K Annually
Mid level
Cloud • Information Technology • Sales • Security • Cybersecurity
Define your future at CrowdStrike.
The Role
The Field Change and Communications Manager will develop and deliver content aligned with Go-To-Market priorities, working closely with sales and technical teams to create effective communication strategies. This role includes managing content, auditing resources, and utilizing creative skills to enhance engagement and learning for sales processes, ensuring brand consistency and tracking content effectiveness.
Summary Generated by Built In

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We're looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About the Role:
The Field Change and Communications Manager is responsible for working alongside our Revenue Operations leader and our Enablement Business Partners to develop and deliver effective content that drives awareness and action aligned to Go To Market priorities and organizational goals. . This role will consist of working with sales, technical, marketing, product, and other business units to provide communications strategy, with an eye to organizational and skill change management, to deliver regular communications vehicles and tools to achieve organizational Go To Market goals.
What You'll Do:

  • Partner with Revenue Enablement and all go to market teams to develop and design communications aligned to our strategic GTM movements.
  • Bring a change management mindset to understand desired outcome, and variance of skills or knowledge required to achieve that outcome
  • Build and influence our cross-functional communications strategy across multiple pillars of the business and GTM teams to drive alignment to GTM priorities.
  • Design and create professional, engaging, and informative communications vehicles including weekly newsletter, organization of Highspot content, and sales and technical webinar programs to drive awareness and action
  • Be a knowledgeable and strong partner with PMM and Marketing to ensure content is created to meet the needs of sales
  • Understand organizational skill requirements, sales methodology and operational process to strongly influence SMES to curate and package content to reinforce GTM motions
  • Utilize creative skills to design visually appealing presentations, infographics, newsletters, and other enablement materials while maintaining brand consistency.
  • Incorporate multimedia elements such as videos, animations, and graphics to increase engagement and learning retention, while enhancing the learning experience.
  • Help to audit our content hub in Highspot to ensure consistency and alignment to sales process and GTM lifecycle - throughout the customer buying journey
  • Measure, track, and report effectiveness of content and evolve as needed in collaboration with Content Lead.
  • Manage and organize content within the CMS to ensure materials are up to date.


What You'll Need:

  • 4+ years SaaS sales experience
  • 3+ years in progressive developing Content Design, Change Management and/or Communications roles
  • Understanding of sales process, customer lifecycles, and various qualifications (MEDDPICC) and sales methodologies (Experience in direct sales or enablement content creation)
  • Experience with PROSCI or relevant Change Management methodologies
  • Experience with employee communications - preferably in an internal, GTM role.
  • Proven experience in content design and creation (presentations, internal supporting assets, training plans, etc.) in a sales enablement or training role.
  • graphic design tools and presentation software (Google Slides, PowerPoint, etc.) video editing (Camtasia).
  • Experience with L&D and content management software (Litmos, Highspot, Articulate Rise 360, Seismic, Allego, etc.) and manage content lifecycle through tooling.
  • A willingness to stay up to date with emerging technologies in the L&D and Content management space and sales and customer lifecycle trends.
  • Ability to collaborate and influence cross functional teams and business units, including but not limited to Field Enablement, Marketing, Product Marketing, Sales Engineering and Sales Leaders.
  • Program and project management skills, an ability to work independently and manage multiple projects independently while maintaining target dates and deliverables.
  • Highly organized, accurate, detail oriented, and proactive.
  • Strong written and verbal communication skills to convey complex concepts, craft persuasive messaging and copy.
  • Ability to leverage available tooling to measure effectiveness and impact of content, and adapt accordingly.


#LI-JG1
#LI-Remote
Benefits of Working at CrowdStrike:

  • Remote-first culture
  • Market leader in compensation and equity awards
  • Competitive vacation and flexible working arrangements
  • Comprehensive and inclusive health benefits
  • Physical and mental wellness programs
  • Paid parental leave, including adoption
  • A variety of professional development and mentorship opportunities
  • Offices with stocked kitchens when you need to fuel innovation and collaboration


CrowdStrike is proud to be an equal opportunity and affirmative action employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
Find out more about your rights as an applicant.
CrowdStrike participates in the E-Verify program.
Notice of E-Verify Participation
Right to Work
CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $80,000 - $135,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.
Expected Close Date of Job Posting is:01-15-2025

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The Company
Sunnyvale, CA
7,500 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

CrowdStrike is the first cloud-native platform that protects endpoints, cloud workloads, identity and data. CrowdStrike: We Stop Breaches.

Why Work With Us

We have a culture that celebrates achievement, encourages flexibility and innovation and thrives on teamwork. We all work towards a single mission: to stop breaches. This common goal drives a sense of community and connection among our people across the globe.

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CrowdStrike Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Sunnyvale, CA

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