Field Marketing Manager

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses. 

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

Fieldguide is looking for a Field Marketing Manager to create and execute regional marketing programs and events that drive demand and engagement. This person must have a passion for regional marketing, a strong strategic mindset, and excellent communication skills. The role requires collaboration with cross-functional teams, including sales, ABM, product marketing, PR, and corporate marketing, to develop impactful programs that support pipeline generation and brand awareness.

What You’ll Do:

• Develop and execute targeted regional marketing strategies that integrate corporate programs with regional opportunities, including but not limited to executive roundtables, roadshows, field events, trade shows, customer engagement programs, and partner initiatives.

• Own the entire process of event execution, including venue selection, contract negotiation, speaker acquisition and management, booth logistics, webinar setup, audience segmentation, email campaigns, budget management, lead capture, and post-event reporting.

• Build and maintain strong relationships with regional sales leaders, field marketing peers, account executives, and business development teams to ensure alignment on objectives and success metrics.

• Drive demand creation and lead generation by executing campaigns that develop qualified sales opportunities and increase brand awareness within target regions.

• Leverage CRM and marketing automation tools (HubSpot required) to assist sales in developing regional and campaign-specific target lists and tracking engagement.

• Ensure strong sales alignment by clearly communicating marketing initiatives, securing buy-in, and driving participation in programs.

• Manage and optimize the field marketing budget, ensuring efficient allocation of resources across programs.

About You:

• A minimum of 3-5 years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired

• Proven track record in designing and executing successful field marketing campaigns and events.

• Experience in complex sales cycles, involving multiple decision-makers in software and services purchases.

• Proficiency in MS Office (Word, PowerPoint, Excel), CRM (HubSpot), and marketing automation platforms.

• Excellent project management and organizational skills with the ability to handle multiple initiatives simultaneously.

• Strong written, verbal, and visual communication skills.

• Experience working closely with high-tech sales teams and an understanding of sales cycles and enterprise deal complexity.

• Ability to influence stakeholders, collaborate cross-functionally, and drive alignment between sales and marketing.

• Highly detail-oriented, adaptable, and results-driven, with the ability to manage tight deadlines under pressure.

• Strong analytical skills to measure event effectiveness and optimize marketing investments.

Eligibility Requirements:

• Legal authorization to work in the U.S. is required.

• Must be willing to travel between 30-40%

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.

• Fast - Launch fast with excellence, iterate to perfection.

• Lovable - ​​Deliver happiness & 11 star experiences. 

• Owners - Execute & run the business with ownership.

• Win-win - Create mutual value & earn trust for life. 

• Inclusive - Scale the best ideas with inclusive teams. 

Some of our benefits include: 

• Competitive compensation packages with meaningful ownership

• Unlimited PTO

• 401k

• Wellness benefits, including a bundle of free therapy sessions

• Technology & Work from Home reimbursement

• Flexible work schedules