Email Developer

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

Babylist is looking for an experienced Email Developer to join the CRM & Lifecycle Team. As part of this team you will help bring the Babylist experience – used and loved by millions of parents and gift givers – to our audience via email, push, SMS and message center messages. You’ll work closely with engineering, product management, marketing and design to ensure our messages are delivered at the right time, to the right user, via the right channel.

• A high-performing email developer with 5+ years of experience bringing creative and dynamic email campaigns to fruition
• An exceptional problem solver
• Has supported a multi-channel CRM program with 10MM or more subscribers
• Expert in CSS, HTML, Handlebars and MJML
• Able to deliver complex dynamic email creative
• Build scalable, easy-to-maintain email, push, and message center customer journeys
• Experienced and knowledgeable about email development and inbox best practices, including email weight, dark mode, AMP and more 
• Passionate about making measurable improvements for our users, and using data to iterate quickly
• Highly experienced in Iterable, and how it ties to website data, actions and analytics
• A great partner to both technical and non-technical teams - able to work across engineering, creative and marketing to execute campaigns
• Understands email component-driven design systems
• Understands web standards in an HTML email environment (W3C)

• Email templates/components development, and tying the template to the data structure
• Existing email template/components modification, including clipping optimization
• Ensuring emails are optimized across all platforms/devices
• QA emails, journeys and data changes to our ESP
• When necessary, provide consultation to a creative team on possible design constraints
• Develop and integrate new feeds to incorporate personalization
• Email feature development: AMP, logos in ESPs, dark mode, etc. 
• Translate the underlying data structure and requirements into technical requirements for partner teams
• Develop dynamic content emails
• Journey building in Iterable and cross training the team to ensure they are technically proficient
• As we consider personalization for the future, take on building catalogs and collections in Iterable, and tying them to Babylist data and templates
• Tie data to email, and help the team extract data

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $112,880.00 - $169,320.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

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