DMM, Furniture and Softlines

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

Our team spans multiple time zones, but real connection drives great work. We embrace remote flexibility, but twice a year, we come together—once as a company, once by department. These offsites aren’t just meetings; they’re key moments to collaborate, build trust, and strengthen the relationships that make us successful. Showing up every day matters.In addition to company and department offsites, this role requires domestic and international travel to trade shows and to meetings with top vendors.

What the Role Is

Babylist is looking for a dynamic DMM, Furniture and Softlines to lead the Furniture, Textiles, and Apparel categories within our e-commerce team. This leader will drive a strategic merchandising vision that fuels revenue growth, enhances profitability, elevates the customer experience, and strengthens Babylist’s competitive edge. We seek a strategic, analytical, and creative merchandising expert with deep experience in Furniture and Apparel, strong vendor management and negotiation skills, and a data-driven, customer-first approach to assortment planning. Success in this role requires operational expertise, cross-functional collaboration, and the ability to navigate a fast-paced, growth-oriented environment.

In this role, you will identify opportunities for category expansion, optimize profitability and efficiency, and develop strategic partnerships that support our scaling business. You will collaborate closely with Inventory Management, Site Merchandising, Operations, Marketing, Content, and Data teams to refine product selection, pricing, promotions, and site experience, ensuring we deliver the best possible shopping journey for our customers.

Who You Are

• 15+ years of merchandising experience,  with at least 10+ years in Ecommerce and 3+ years in a leadership role
• Experience with private label businesses 
• Strong strategic thinking and analytical skills, with a data-driven approach to merchandising.
• Proven success in vendor negotiations, assortment strategy, and margin optimization.
• Deep understanding of consumer trends in Furniture and Apparel
• Exceptional cross-functional collaboration skills, with the ability to influence and align teams across the organization.
• Passionate about Babylist’s mission and dedicated to delivering an exceptional customer experience.

How You Will Make An Impact

• Develop and execute a strategic vision for the Furniture, Apparel, and Textiles categories, aligned with Babylist’s revenue growth and profitability goals.
• Curate a highly relevant and differentiated assortment that meets the needs of Babylist parents and gift-givers.
• Identify assortment gaps, key trends, and emerging brands to drive innovation and category expansion.
• Optimize the mix of owned brands, exclusive partnerships, and national brands to maximize profitability and market differentiation.
• Develop and refine operational systems to support high-SKU category management at scale.This includes developing visual assortment evaluation tools and collaborating with Planning to create financial models that assess revenue forecasts, inventory investments, and SKU productivity for optimal performance.
• Build and nurture strong vendor relationships, securing the best product selection, pricing, and promotional opportunities.
• Oversee and drive overall strategy annual vendor negotiations for the division, driving cost efficiencies and funding opportunities.
• Own and analyze category performance metrics, including sales, margin, conversion, and inventory health.
• Utilize data insights to drive assortment decisions, pricing strategies, and promotional planning.
• Partner with planning forecast demand and optimize inventory levels.
• Work closely with E-commerce, Planning, and Site Merchandising teams to create compelling online experiences that drive that improve discoverability and drive conversion
• Lead, develop, and inspire a high-performing, diverse merchandising team, fostering a culture of collaboration, innovation, and continuous growth.
• Recruit, mentor, and retain top talent, providing coaching, professional development, and clear performance expectations to drive individual and team success
• Establish strong team structures and workflows, optimizing efficiency, accountability, and cross-functional collaboration to achieve business objectives

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $180,000.00 - $215,00.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

SMS Consent: As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling. You will have the opportunity to opt in or out of SMS communications later in the application process. Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone. Message and Data Rates may apply. You can STOP messaging by sending STOP and get more help by sending HELP. To view our Privacy Policy, please visit https://www.babylist.com/privacy.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.