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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
As a Director of Design for Invest, you will define and drive the vision for SoFi’s investing platform, shaping the way millions of people build their financial futures. This role requires deep experience in the investing space, with a strong understanding of retail investing, trading platforms, portfolio management, and wealth-building tools.
Your primary responsibility will be to lead and elevate design across SoFi Invest, ensuring that our products—including stock and options trading, automated investing, and more—are intuitive, compelling, and delightful. You’ll collaborate closely with product, engineering, and business leadership to identify opportunities, drive innovation, and set a high bar for craft and execution. Additionally, you’ll be responsible for connecting Invest with the broader SoFi ecosystem to create a seamless and cohesive member experience.
We are specifically looking for a leader with prior experience designing for investing or trading platforms. You should be comfortable navigating the complexity of financial markets, regulatory considerations, and investor behaviors to create experiences that are both sophisticated and accessible.
As a senior leader in Research & Design, you’ll play a key role in mentoring and growing design talent, establishing best practices, and contributing to a strong creative culture at SoFi. You’ll also work closely with design leadership across the company to ensure consistency and excellence across all of SoFi’s financial products.
SoFi’s ambitious plans for Invest will only be realized with the addition of great talent—starting with you.
What you’ll do:
- Define the design strategy and vision for our Invest products
- Collaborate with key partners including Product, Engineering, Business, Marketing & Ops
- Strategize on roadmaps and priorities with key cross-functional leaders
- Ensure strong design practices from concept to launch, resulting in high quality, polished launches
- Model strong communication skills and ability to influence a diverse group of stakeholders
- Leverage data and research investigations to build strong points of view on product direction
- Collaborate directly with the Research & Design Leaders to ensure a coherent single SoFi experience, beyond your primary product & feature areas
- Spearhead critical efforts in process, craft and execution
- Mentor, inspire, and grow members of the larger Research & Design team
What you’ll need:
- 12+ years of experience successfully shipping products and features from start to finish
- 5+ years leading teams of designers
- Proven experience designing for investing, trading, or wealth management platforms
- Entrepreneurial mindset and passion for building a business
- Able to effectively communicate design solutions to all audiences, inclusive of executive leadership & the C-suite
- Strong project planning, time management, and collaboration skills
- Able to deeply understand business goals and outcomes by leveraging the use of data analytics, user testing, and research to inform and validate design decisions and focus on constant improvement
- Expert in best practices in UX, design, and information architecture across responsive Web, iOS & Android
- Experience with current design tools (Figma, Adobe Creative Suite, etc.)
- Experience working in an Agile development environment using tools like Jira and Confluence
- A portfolio URL or PDF to submit with the application with examples of mobile and responsive web product design
Nice to have:
- Experience working in both marketing and product design settings
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Top Skills
SoFi San Francisco, California, USA Office
Our new headquarters opened in 2019. The office provides an open work environment, an all-hands area, a café, library, coffee points on every floor, and executive conference rooms. The game room and roof-top lounge area provide space to take a break and look at the incredible downtown view.
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