Director of Loyalty

The role: 

We are seeking a dynamic and strategic Director of Loyalty to lead our GTM strategy for both provider (B2B) and consumer (B2C) loyalty programs. The ideal candidate will have a deep understanding of loyalty programs and provider and consumer behavior within the aesthetics industry, exceptional analytical skills, and a passion for creating memorable and personalized customer experiences that drive retention and accelerate growth.  
 
This role will lead strategy and execute provider and consumer loyalty programs and lifecycle marketing programs to deliver best-in-class experiences for its members. A key focus will be on driving technology innovation through our consumer app that drives consumer acquisition and retention,  connects consumers with providers and enables a benefit-driven experience. 

 
What you’ll do: 

Primary Responsibilities:  

Strategic Leadership & GTM Strategy: 

• Lead the development and execution of a comprehensive loyalty program strategy that aligns with company goals and enhances customer and provider retention. 

• Identify and implement opportunities for improving the customer and provider journey through personalized loyalty programs and campaigns. 

• Launch new products and drive adoption of digital products and tools that allow our providers to grow their businesses, and increase client retention and treatment frequency. 

Program Development & Management: 

• Design, launch, and manage innovative loyalty programs and products that drive consumer and provider engagement, satisfaction, and retention. 

• Conduct go-to-market strategy planning for loyalty program launches, ensuring all materials, timelines, and communication are executed flawlessly to support customer experience, sales, and field operations. 

• Leverage market research and data/insights to continuously monitor and optimize program performance. 

• Develop product positioning and messaging that strengthen our loyalty value proposition. 

Cross-Functional Collaboration: 

• Partner with sales, brand marketing, technology, and customer service teams to ensure the seamless integration of loyalty initiatives with existing systems. 

• Work closely with leadership across departments to ensure loyalty strategies align with broader business objectives and enhance overall brand loyalty. 

• Collaborate with creative teams to develop compelling messaging, promotional campaigns, and marketing campaigns for provider and consumer loyalty programs. 

Customer & Provider Engagement: 

• Design and implement consumer and provider engagement initiatives that drive loyalty, interest, and engagement. 

• Promote loyalty initiatives across channels, including social media, email/SMS, and offline channels to build brand awareness and drive program participation. 

Data Analysis & Reporting: 

• Analyze customer behavior and loyalty program performance using data analytics to drive decisions for program improvements and personalization. 

• Track key performance metrics, such as customer acquisition, program success, and tier utilization, and provide actionable insights to stakeholders to optimize loyalty programs continuously. 

• Establish and monitor KPIs to measure program effectiveness and ensure alignment with business goals. 

Budget Management: 

• Effectively manage the loyalty marketing budget, ensuring resources are allocated to achieve optimal outcomes and ROI. 

What you need to know: 

Experience/Skills/Education: 

Education & Experience: 

• Bachelor's degree in Marketing, Business Administration, or a related field. 

• 7+ years of experience managing successful B2B2C loyalty programs, ideally in the aesthetics industry 

Skills & Expertise: 

• Expertise in digital (e-mail) and offline (direct mail, events, retail) marketing channels. 

• Strong analytical skills with the ability to interpret complex data and drive decisions that enhance customer experience and program performance. 

• Ability to develop and maintain strong relationships across departments, collaborating effectively with creative, sales, tech, and customer support teams. 

• Excellent communication skills, with the ability to present insights, strategies, and results to stakeholders at all levels. 

• Passion for creating innovative customer experiences and driving retention through data-driven approaches. 

Additional Qualifications: 

• Willingness to travel and participate in voice of the customer events to gather feedback and improve program offerings. 

• Ability to work in a fast-paced environment, handling multiple projects simultaneously while remaining detail-oriented and adaptable. 

(Pay Range: $150,000 - 175,000)

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of BeautyHealth’s total rewards package for our employees. Other rewards may include annual bonuses, paid time off, and region-specific benefits. Come grow and GLOW with us!