Lead and execute demand generation strategy, build infrastructure, leverage AI, and collaborate with sales and marketing teams to connect efforts with revenue.
About Us
Who We're Looking For
What You'll Do
You're a Great Fit If You
Bonus Points
Compensation
E-Verify Participation Notice
Equal Employment Opportunity (EEO) Statement
Supio is a trusted AI platform purpose-built for law firms, reshaping how data drives impactful outcomes. Our innovative approach blends technology with deep legal expertise, making us a leader in our field. We go beyond surface-level AI to deeply understand our customers’ daily needs, empowering law firms with unparalleled data insights. Supio delivers human-level, accurate analysis of complex data and legal records, quickly and efficiently bringing critical insights when they matter most. Trusted by top litigation lawyers, our platform has supported over $1 billion in settlements.
Headquartered in Seattle with an office in San Francisco, we raised $60M Series B in April 2025 led by Sapphire Ventures with Mayfield and Thomson Reuters Ventures, bringing total funding to $91M. We're scaling rapidly and looking for exceptional talent to join us in this next phase of growth.
We're looking for passionate team members who are motivated by our mission and ready to help us achieve it.
We're looking for a builder to architect and scale Supio's demand engine from the ground up. This is a high-ownership role for someone who thrives at the intersection of strategy and execution — someone who can design the playbook and run it.
You'll own pipeline generation end-to-end, building the infrastructure, workflows, and programs that connect marketing effort to revenue. You'll partner closely with field sales, field marketing, and RevOps — embedding intent signals and buying intelligence into every motion. And you'll leverage automation and AI agents to do it at scale — intelligently, not recklessly.
This is not a role for someone who wants to manage an existing machine. It's a role for someone who wants to build one.
- Own Demand Strategy: Design and execute Supio's full-funnel demand generation strategy — from awareness through pipeline creation — across digital, ABM, and outbound programs.
- Build the Infrastructure: Own the demand gen stack end-to-end. Build complex HubSpot workflows, operationalize Clay enrichment pipelines, and turn Gong conversation intelligence into sharper messaging, scoring, and follow-up.
- Run Signal-Based Motions: Turn intent data, technographic signals, and behavioral triggers into timely, high-conversion outreach. Pair signals with the right content at the right stage.
- Architect ABM Programs: Run ABM motions targeting key segments in the personal injury legal market — from 1:1 enterprise plays to 1:many scaled campaigns.
- Drive Content Demand: Lead webinars, third-party syndication, and AI-assisted content mapping — using existing assets and LLM workflows to surface what a prospect needs to see next, not just what's easiest to produce.
- Instrument the Funnel: Build reporting dashboards, define MQL-to-pipeline attribution, and bring actionable insights to leadership.
- Deploy AI Agents: Stand up AI agents and automation across marketing ops to increase program velocity and remove manual bottlenecks. Using AI to scale demand programs is encouraged and expected.
- Connect Across GTM: Partner shoulder-to-shoulder with field sales, field marketing, and RevOps on territory strategy, account-level pipeline goals, lead routing, and attribution. You are the connective tissue across all three.
- 7+ years in demand generation, minimum of 2 years leading the function at a B2B SaaS company.
- Deep hands-on expertise in the modern GTM stack — you've built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong.
- Built and run ABM programs end-to-end, from target account selection through multi-touch orchestration to closed revenue.
- Working fluency in signal-based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline.
- Comfortable using AI agents, prompt workflows, and LLM-driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey.
- Led content demand programs — webinars, syndication, AI-assisted content mapping — and know how to make existing libraries work harder.
- Bring analytical rigor: you can build a funnel model, own an attribution framework, and tell a compelling story with data.
- Work shoulder-to-shoulder with field sales, field marketing, and RevOps — experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks is required.
- Have a builder's mentality — you're energized by standing up new systems, not just optimizing what already exists.
- Experience marketing to legal, healthcare, or other regulated professional services verticals.
- Familiarity with the personal injury law firm buyer — their workflow, pressures, and what earns their attention.
- Prior experience at a high-growth startup where you built GTM infrastructure from scratch.
Compensation
As an early-stage startup, we offer a competitive compensation package that includes base salary, meaningful equity, and benefits. Equity grants are designed to ensure employees share in the long-term success and upside of the company.
This role is based in San Francisco or Seattle, with four days per week in office.
Base Salary: $180,000 – $200,00 annually
Actual compensation will be determined based on a candidate's qualifications, skills, experience, and geographic location.
Compensation & Benefits
- 💰 Competitive Salary + Meaningful Equity
- 💹 401(k)
- ⚕️ Health, Dental, Vision, and Life Insurance
- 🏝 Flexible Time Off + Holidays
- 🧑💻 High-autonomy work environment, every Tuesday is a Remote Work Day
- 🥗 DoorDash subsidies for breakfast and dinner; Daily lunch options
- 🧋 Boba Wednesdays
- 🚃 Monthly commuter subsidies and pre-tax parking contribution
- 🚀 Team gatherings and offsites
Supio participates in E-Verify, an employment authorization program through the U.S. Department of Homeland Security and the Social Security Administration.
Supio is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Similar Jobs
Gaming • Information Technology • Software
The Demand Generation Manager will create and execute campaigns to generate qualified leads and revenue, focusing on various marketing channels and collaborating with teams across the organization.
Top Skills:
Ai ToolsHubspot
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Lead supply chain strategy and warehouse automation projects for clients, optimizing logistics, distribution, and inventory. Analyze supply chain data, design integrated business planning solutions, manage budgets, and recommend transformation initiatives. Coach and mentor teams, oversee client relationships, and drive process improvements to enhance operational efficiency and profitability.
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Advise clients on supply chain strategy and execution, focusing on logistics, inventory, procurement, warehouse automation, and connected operations. Analyze complex business issues, implement supply chain management solutions, mentor junior staff, and drive operational improvements to enhance performance and profitability.
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
