Director of Content Marketing and Campaigns

Join a dynamic team at the pulse of global markets, where we deliver innovative software and service solutions for essential financial reporting and capital markets transactions. At DFIN, we are a values-driven organization that empowers you to build a fulfilling career while bringing your authentic self to work every day. Our "Win as One" mentality ensures that our team's success is directly linked to Client, Shareholder and Employee Satisfaction.
Recognized by Newsweek as one of AMERICA'S MOST LOVED WORKPLACES® for three consecutive years and a Built In Best Places to Work for six years, we are committed to our employees' total wellbeing. Enjoy competitive compensation, a flexible workplace, comprehensive benefits, and opportunities for professional growth. Bring your passion and talents to DFIN - because being YOU thrives here.
Summary:
The Director of Content Marketing and Campaigns will lead the ideation, development and execution of marketing campaigns in collaboration with the broader DFIN Marketing team. A seasoned manager and content creator with strong SaaS/fintech experience, the Director will collaborate closely with business owners and subject matter experts across Global Capital Markets to develop and execute content strategies and assets to deploy across marketing channels for maximum impact. Reporting directly to the Vice President of Marketing, the Director will be a key contributor on the Marketing Leadership team and will manage a team responsible for delivering on this important strategic function.
Responsibilities:

• Content Strategy Development: Develop and execute a comprehensive content strategy for our SaaS solutions (ActiveDisclosure and Venue) across the buyer's journey, from thought leadership to product-specific content, in collaboration with business owners, subject matter experts, and the Digital Marketing team.
• Go-to-Market Plans: Develop go-to-market plans and manage our campaign pipeline and budget in collaboration with the Marketing and broader Sales Enablement team.
• Content Production: Produce compelling content assets (e.g., blogs, white papers, videos, case studies, webinars, product sheets, demos) that drive awareness and engagement with our target audiences.
• Product Positioning: Create and maintain product positioning and value proposition messaging.
• Content Management: Oversee the content production process, including managing an internal team and external contributors.
• Performance Optimization: Collaborate with the Digital Marketing team to review content performance and optimize content to enrich user experience and boost engagement across web, social, paid media, and events.
• Regional Coordination: Work with regional Marketing teams to manage translation (EMEA only) and delivery of content assets to select countries.
• Sales Enablement: Work with the Sales Training team to develop battlecards, FAQs, and other content to equip the Sales team for successful execution of new campaigns and product releases.
• Content Calendar Management: Coordinate with the Marketing team and other internal stakeholders regarding the Content Calendar and social media promotion.
• Quality Assurance: Safeguard quality, brand tone of voice, and style across all channels and materials.
• Industry Best Practices: Stay abreast of industry best practices and competitive intelligence.
• Team Leadership: Lead, mentor, and develop a high-performing content marketing team. Foster a collaborative and innovative team culture.
• Cross-Functional Leadership: Act as a key liaison between the content marketing team and other departments, ensuring alignment and effective communication across the organization.

Qualifications:

• Experience: Minimum 10-12 years' experience in B2B content marketing roles, preferably within financial services and/or SaaS companies.
• Creative and Strategic Thinking: Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients.
• Interpersonal Skills: Strong interpersonal skills, with a proven ability to work cross-functionally and build relationships across different departments.
• Communication Skills: Ability to distill complex ideas and product features into marketing messaging that focuses on delivering value to clients.
• Project Management: Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business, and adhere to tight deadlines in a fast-paced environment.
• ABM Campaigns: Experience in developing and executing ABM campaigns in collaboration with Sales.
• Creative Mindset: Creative mindset, curious, continuously exploring better ways to engage customers through high-value content.
• Industry Knowledge: Familiarity with SaaS solutions, the global capital markets ecosystem, and financial and regulatory reporting requirements is preferred.

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