Deliverability Strategist

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We are currently seeking a Deliverability Strategist based to provide world-class service by working directly with our top tier customers to provide your expertise and consultative services, reporting, best practices and recommendations to provide them with a white glove onboarding experience. You will be integral in improving their email programs and getting the most out of their Klaviyo experience. You will be a part of our senior customer-facing deliverability team. As the subject matter expert, you will be a close partner with our Customer Success, Support, Sales, and Onboarding Teams to develop and iterate on strategies that improve both our customers and our teams.
This role is one of the most exciting positions at Klaviyo. As a highly valued role, Deliverability Strategists get a lot of attention and focus from the rest of the company because they serve as the subject matter expert in Klaviyo customer's email performance. At Klaviyo, we know how important the customer perspective is and Deliverability ensures the needs of the customer are fully met by providing successful strategies that improve ROI and brand recognition. We pride ourselves on customer retention and our philosophy at Klaviyo is to treat our customers as partners. Deliverability is in charge of ensuring the success of our customers by providing them with best practice solutions for any and all upcoming issues. Also supporting internal teams to be able to solve common problems by providing them with common solutions.
How You'll Make a Difference

• Provide consultative email deliverability strategies to our customers as needed.
• Conduct in-depth investigations, reviews, and audits into email sending practices.
• Assist customers with blocklists, spam traps, and issues with mailbox providers.
• Monitor delivery metrics and create strategic plans to improve their outcomes.
• Provide in-depth analysis of performance quality measurements, to ensure customer programs are continuously improving and adhering to best practices.
• Provide feedback to assist in improving tools and services offered by the deliverability team.
• Work with Klaviyo teams and new customers so that they understand the value and need for ongoing deliverability expertise.
• Work closely with stakeholders to drive best practices in email design, personalization, campaign segmentation, and responsive messaging.
• Take an active role in thought leadership through writing blogs, articles, and white papers.
• Represent Klaviyo in the deliverability community by participating in conferences, forums and mail lists.

Who You Are

• 2-3 years of work experience in an analytic, data-driven email deliverability role
• Experience in a customer-facing role, preferably at an ESP serving multiple medium to large senders
• Have customer-facing skills and presentation skills
• Be able to run reports on email deliverability, as well as analyze them and make recommendations based on that analysis
• Experience with third-party testing and analysis tools, like Seedlist tools, design tools, Postmaster Tools, etc.
• Working knowledge of common, email-related DNS record types and their functions
• Familiarity with bounce handling and categorization
• Have great knowledge and standing within the email deliverability community, including industry groups like M3AAWG
• An understanding of the foundations of email, including FBL, DNS, SPF, DMARC, BIMI, and other core infrastructure
• Knowledge of email regulations e.g. CAN-SPAM, GDPR, and other local variations
• Have some flexibility to travel occasionally to meetings, and to participate in person at email industry events
• Experience with SMS/MMS technologies is a plus
• Technical Writing/Blogging and Training Experience
• Has experience working with software / web development is a bonus
• Bachelor's degree in an IT-related field or comparable industry experience preferred

Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$84,000 - $126,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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