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The Dealer Program Associate will manage the dealer rewards program, enhance relationships with dealers, implement structured rewards, and analyze program performance.
About Cie:
Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion.
We’re looking for a Marketing Coordinator to join our team! You will be on the frontlines facilitating and enhancing our rewards program for a top-tier client in the automotive industry. This role is pivotal in building strong relationships and driving program engagement.
- Named top 3 places to work in 2024 by BuiltIn LA
- ‘From Zero to One’: How Cie’s Culture Helps New Ideas Shine
Key Responsibilities:
- Oversee the day-to-day management of the rewards program, serving as a concierge-level point of contact for our client.
- Develop and implement structured rewards systems, including merchandise, point-of-purchase (POP) materials, and auto-adjacent items.
- Integrate gamification elements to boost participation and excitement.
- Conduct regular communications with our client, including quarterly calls to diagnose program adoption, validate store information, and gain feedback.
- Coordinate and execute regional on-site visits to foster strong relationships and provide tailored support.
- Manage distribution logistics, including fulfillment of branded merchandise boxes and communication with distribution partners.
- Draft and disseminate targeted email communications and direct mail materials to sustain dealer engagement and brand alignment.
- Analyze feedback from dealers and present monthly insights to refine and optimize the program.
- Lead bi-monthly meetings with internal teams to align on objectives, performance metrics, and updates.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field.
- 3 years of experience in marketing or a customer-facing role.
- Experience managing reward programs or customer engagement initiatives is preferred.
- Exceptional organizational and project management skills.
- Excellent relationship-building capabilities.
- Willingness to travel regionally to meet program goals.
Beyond the paycheck:
You will be a critical part of our core team and have influence over the direction of our portfolio companies.
- Growth: We support and invest in your career development
- Benefits:
- Profit-sharing units and start-up units
- Medical, dental, and vision insurance
- Supplemental benefits
- 401k with employer match
- Generous paid time off
Top Skills
Customer Engagement Tools
Project Management Software
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