CRM Marketing Automation Developer

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
GoodRx is America's healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare - and we've helped people save over $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
GoodRx is seeking a CRM Marketing Automation Developer to execute email, push, in-app and SMS communications to support CRM initiatives. You will collaborate and work with various teams to design & implement multi-channel campaigns within the CRM ecosystem. You will stitch together complex business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform. You will document & follow best practices in developing and executing campaigns. You will assist with troubleshooting issues within the platform by collaborating with cross-functional team members.
Responsibilities

• Build multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud
• Work closely with all members of the CRM team and cross-functional partners to bring lifecycle campaigns to life by being hands on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA
• Follow a CRM production schedule to ensure that launch deadlines are being met
• Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal
• Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
• Ensure that data required for CRM campaigns are available within our platforms
• Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
• Run campaign experiments designed to impact key metrics
• Assist in user training and actively promote team's user adoption of Salesforce Marketing Cloud
• Develop technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training
• Stay up to date with the rapidly changing Salesforce ecosystem

Skills & Qualifications

• Bachelor's Degree in engineering, math, computer science, information technology or related discipline preferred
• Minimum of 5 years hands on Salesforce Marketing Cloud Experience
• Proven experiencing launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud
• Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies
• Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization.
• Expertise in using journey builder and related components for outbound communication deployment
• Experience with mobile marketing channels (push, in-app, SMS)
• Experience building campaigns to conduct reliable A/B tests
• Hands on experience with Segment, Redshift, Salesforce Sales Cloud preferred
• Experience with Salesforce CDP is a plus
• Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility.
• Well organized with high attention to detail.
• Excellent communication and organization skills.

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.
At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$136,000.00 - $216,000.00
New York Office:
$124,000.00 - $198,000.00
Santa Monica Office:
$113,000.00 - $180,000.00
Other Office Locations:
$102,000.00 - $162,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected] .
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com .