Content Strategy Lead, Proto

Company Description
Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.
Job Description
Proto is accelerating the world's transition to an open economy with products that increase access and independence for everyone. We're building Bitkey, a simple and safe self-custody bitcoin wallet that will put customers in control, as well as hardware and software that will help decentralize bitcoin mining and enable new and innovative use cases for bitcoin mining. We're developing these products in the open - you can read more about them at bitkey.build and mining.build. Within Proto, our Bitcoin Products team delivers the product and go-to-market strategy, software, firmware, and custom silicon needed to make Bitkey and our ambitious mining initiatives a reality. Come build the future of money with us!
We are looking for a strong marketing content strategist to help us 'start with the story' as we craft product strategy, product launch content, product educational content, thought leadership pieces, and more. Building products that power the future of economic empowerment often means there is a gap between the products we build today and the vision we're building. That gap is best addressed by incredible and strategic storytelling that will be the lifeblood of the business.
You will:

• Drive content strategy across mining, Bitkey, and the business unit at large so the team can productize content in order to grow the business.
• Be the first writer and last editor for content that is created, working closely with marketing, design, product, and leadership across the company.
• Commission research and co-marketing opportunities to provide unique data and points of view that can only be published and shared by the Proto team.
• Work closely with comms and events teams to adapt our content strategy to syndicated content and in-person events and speaking opportunities.
• Build a media machine for the proto business so we can grow our organic audience, keep them engaged, grow awareness from our products, and monetize our own media.
• Advise leadership on how content should evolve and grow.
• Evolve and adapt the role to fit the needs of the company as the businesses mature and grow.

Qualifications
You have:

• 10+ years of experience in strategic, content-driven roles in technology and finance. Bonus points if you have experience working in bitcoin.
• A growth mindset - wearing many hats, learning new skills, adapting as the team and the business change are are a requirement.
• World-class writing skills. While you may manage strategy in the role, you'll also be a critical source of writing talent for the team.
• Experience managing a team of writers, whether full-time or contractors.
• A track record of strategically shipping content.
• A deep understanding of bitcoin and the bitcoin industry.

Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $217,800 - USD $326,800
Zone B: USD $217,800 - USD $326,800
Zone C: USD $217,800 - USD $326,800
Zone D: USD $217,800 - USD $326,800
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Because the material duties of this role involve direct or indirect access to sensitive personal or financial data, a criminal background check is required following a contingent offer of employment.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.