Content Marketing Manager, Games

The opportunity

Unity is the world's most popular game development platform, used by millions of developers to reach billions of players around the world across multiple mobile, PC, consoles, and XR.

You will help drive global marketing and sales efforts by developing a pipeline of ebooks, case studies, best practice guides, blogs, and webinars with a strong emphasis on how Unity helps video game developers to build and scale successful games. You are a customer marketer, owning the pipeline of reference customers, those relationships, and the content that stems form them. You will report into Content Marketing and partner closely with Product Marketing, Customer Success, Creative, Communications, and Growth Marketing to develop content strategy, define the content roadmap, and create and execute content marketing plans in pursuit of specific business objectives around awareness, product adoption, and revenue.

What you'll be doing

• Work closely with the Product Marketing, Product, Growth Marketing, and Communications teams, among others, to develop and execute the content strategy for integrated growth marketing campaigns
• Craft a rich, continuous pipeline of compelling content to support go-to-market strategy, generate leads, and drive conversion. Your content will be used in multiple touchpoints across the user journey, and can include case studies, industry reports, ebooks, ads, webinars, videos, blog posts, emails, etc.
• Lead and manage content creation for integrated marketing programs; write your own content on an everyday basis, develop and publish web/blog content via a CMS, monitor its performance, and optimize based on data
• Own the pipeline of customer references and those relationships. Create customer story content that supports growth marketing campaign goals and product messaging
• Translate complex technical topics into simple, high-impact concepts for mostly professional game development user persond

What we're looking for

• Excellent written and spoken communication/presentation skills
• Experience marketing complex, technical B2B products or services with demonstrated ability to create content that performs
• Proven ability to write long-form content on time that fits with brand style and tone and aligns with overall marketing narrative and storytelling
• Capacity to build thoughtful, strategic, and actionable plans to completion, even in the presence of ambiguity; self-motivated and results-driven with excellent time management and prioritization skills
• An open, learning mindset driven by curiosity, empathy, and a drive for self-development

You might also have

• Ability to rapidly grasp complex technical details across a wide spectrum of game-related technology domains
• Background in or experience writing for software developers or other technical personae
• Background or experience in gaming studio or graphics

Life at Unity

Unity [NYSE: U] is the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the fourth quarter of 2023, more than 69% of the top 1,000 mobile games are made with Unity as derived from a blended number of the top 1,000 games in the Google Play Store and iOS App Store. In 2023, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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