Caper Marketing Manager (Contract)

Job Posted 6 Days Ago Posted 6 Days Ago
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Hiring Remotely in United States
Remote
Mid level
eCommerce • Food • Retail • Software
Instacart, the leading grocery technology company in North America.
The Role
The Contract Marketing Manager will develop and execute marketing strategies for Caper Carts with a focus on customer retention and loyalty, manage existing retailer relationships, oversee marketing campaign execution, and collaborate with cross-functional teams for successful project execution and alignment with business objectives.
Summary Generated by Built In

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview
We’re looking for a Contract Marketing Manager who will own the marketing strategy and execution for in market Caper Carts. This person will collaborate closely with the Ops, Finance, Product and BD teams to ensure Caper Carts are successful in market post launch. As a member of the Caper marketing team, you’ll be responsible for developing in store campaign strategies that drive customer retention and loyalty. This is a remote-based contractor role that will report to Caper’s lead Marketing Manager.

About the Role
This is an exciting opportunity to shape the future of Instacart with one of its most cutting edge products- The Caper Cart. This person will manage all existing retailer marketing relationships and assist with new launches.

About the Job

  • Serve as the one main point of marketing contact for existing retailers with Caper Carts
    on ongoing store management and optimizing marketing workflows. Partner with
    operations and customer success teams to execute ongoing marketing plans and
    measure success.
  • Own the marketing strategy for usage retention and churn mitigation at existing retailers.
    Collaborate with Director and Senior Managers to develop and refine strategic
    approaches, ensuring alignment with overarching business objectives for ongoing
    campaigns and ad-hoc marketing needs.
  • Support Sr Marketing Manager on Go-to-market launches conducting store walks,
    creating marketing packages, and coordinating with vendors and teams to ensure
    seamless deployments.
  • Create expansion playbooks and work with the Operations team to ensure smooth
    execution of new initiatives and seamless integration across all retail locations.
  • Gather Data, Formulate Insights, and Articulate Strategic Opportunities to develop
    marketing strategies that drive customer retention and business growth.
  • Partner with cross-functional teams to foster strong relationships and ensure alignment
    on project objectives and deliverables.

About You
Minimum Qualifications

  • Bachelor's Degree preferred
  • 4+ years of experience with in-store/retailer marketing
  • Experience executing marketing campaigns in store
  • Excellent written and verbal communication skills; ability to interact at senior levels of the
    organization
  • Strong project management skills – ensure project milestones are met according to
    commitments; ability to manage and prioritize a wide variety of project types that vary in
    scope and scale and excel in a lean work environment
  • Demonstrable understanding of the various functional aspects of a marketing
    organization, plus paid media landscapes
  • Critical thinker with a growth mindset.

Preferred Qualifications

  • Record of leveraging consumer insights and experience to develop campaigns;
    experience using data and metrics to back up assertions of business value
  • Previous experience with fast paced, retailer environments.
  • Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative
    work environments
  • Basic photoshop skills preferred

Top Skills

Photoshop

What the Team is Saying

Person1
Nour
Senior Product Manager
“Agility is something very unique about our Product team. During the pandemic, we were able to make decisions and adjust plans quickly when the market changed and shipped products that solved our customer needs when they needed Instacart most.“
Nour
Andrew
Nicola
Jesse
Sachin
Annabel
Nicola
Kiha
Tonci
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The Company
San Francisco, CA
3,000 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule.

Why Work With Us

Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. By joining Instacart at this stage of our growth you will be jumping into a high-impact, career-defining environment that is revolutionizing the way people shop for groceries

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Instacart Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
San Francisco, CA
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