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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
Join one of the fastest growing businesses within the SoFi ecosystem! The Segment Lead for deposits will have end-to-end responsibility for growing member deposits, including strategy, execution, competitive insights, and pricing. This individual will interface with a cross-functional team of Marketing, Product, Engineering, Design, Operations, and Compliance counterparts and have regular exposure to senior leaders of SoFi. The ideal candidate will be a strategic thinker who is analytically proficient, a strong communicator, and an executor with a proven track record of driving change. .
What you’ll do:
- Develop and execute the deposits growth strategy to drive customer acquisition, engagement, and retention
- Own the end-to-end deposit lifecycle, including pricing (APY), promotions, and distribution channels
- Leverage data and analytics to drive decision-making, including customer segmentation, behavioral insights, and competitive intelligence
- Oversee deposit forecasting and balance sheet management in collaboration with Finance and Treasury to optimize liquidity and funding costs
- Partner with Engineering, Product, and Design teams to enhance the value proposition
- Work closely with Marketing to develop and execute targeted campaigns to attract and retain customers
- Ensure regulatory compliance and risk management by working with Compliance, Risk, and Legal teams to uphold best practices
- Communicate insights and recommendations to stakeholders in a clear and concise manner, including presenting to senior leadership
- Be seen as a subject matter expert and provide through leadership on the long-term strategy of the business
What you’ll need:
- Overall 10+ years of consumer banking and/or payment business experience
- Bachelor's or Master's degree in an analytical field (e.g., Economics, Finance, Mathematics, Engineering etc.)
- Comfortable working hands-on with large analytical datasets to direct analysis and extract business insights. Excellent analytical and problem-solving skills combined with strong business judgment to turn data into actionable insights
- Ability to drive timely desired outcomes working collaboratively with various functional stakeholders
- Ability to work across multiple lines of business and effectively prioritize tasks. Ability to deal with ambiguity and competing objectives in a fast-paced environment.
- Excellent verbal and written communication skills, with the ability to effectively communicate with all levels of the organization
- In-depth understanding of the financials (P&L) dynamics of the deposit businesses
Nice to have:
- Experience in deposit forecasting or pricing function of a deposit business
- Proficient in SQL, Excel, and PPT; knowledge of Python and/or R a strong plus
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Top Skills
SoFi San Francisco, California, USA Office
Our new headquarters opened in 2019. The office provides an open work environment, an all-hands area, a café, library, coffee points on every floor, and executive conference rooms. The game room and roof-top lounge area provide space to take a break and look at the incredible downtown view.
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