Associate Creative Director (Social, Brand & Culture)

At Instacart, we're on the hunt for a seasoned Associate Creative Director of Social & Brand in Culture to lead our efforts in making our brand a cultural icon. As a key player-coach on our marketing team, you will strategize and execute impactful social media initiatives and co-brand collaborations that capture and engage our diverse audience. Your expertise will bridge organic and paid social strategies, fostering a brand presence that’s both relevant and revered in the zeitgeist. Reporting to the Executive Creative Director, your leadership will not only shape our social voice but also amplify our brand’s influence across various digital landscapes.

The Brand Marketing team at Instacart is passionate about pioneering new ways to engage both consumers and business partners. Positioned strategically at the crossroads of B2B and B2C marketing, our goal is to transform Instacart’s brand perception from a luxury into an indispensable part of daily life. We leverage data-driven insights to craft campaigns that set new standards in marketing innovation, significantly boosting engagement and loyalty.

• Build and Optimize Team: Establish an in-house social maker team that sets the industry standard for creativity and effectiveness.
• Innovation and Leadership: Spearhead the development and execution of large-scale social activations that create buzz and enhance brand visibility.
• Strategic Planning: Collaborate closely with the Director of Brand in Culture to map out and implement strategies for showcasing new products and broadening our brand’s voice.
• Content Creation and Oversight: Direct the creation of engaging content that stays ahead of social media trends and cultural shifts, ensuring Instacart remains a key player in relevant conversations.
• Influencer and Community Engagement: Develop impactful influencer partnerships and community interactions that heighten our brand’s presence and authenticity across social platforms.
• Cross-functional Collaboration: Work seamlessly with teams across Creative, Brand, Marketing, Data Science, Engineering, and Product to ensure a unified and strategic marketing approach.

Minimum Qualifications

• 10+ years of experience in social creative roles, preferably within an in-house team at a major brand or leading agency.
• Proven track record of developing and leading high-impact social media strategies and creative campaigns.
• Strong leadership skills with experience building and managing dynamic creative teams.
• Deep understanding of both organic and paid social media, with demonstrated ability to leverage each for maximum brand impact.

Preferred Qualifications

• Experience with real-time social media engagement and content creation in response to cultural trends.
• Familiarity with the latest digital marketing tools and platforms, as well as emerging social media trends.
• Strong network of contacts in the social media influencer and creative community.
• Exceptional communication and collaboration skills, capable of working effectively across diverse teams.

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