Account Executive, CTV

The E.W. Scripps Company is seeking an experienced Account Executive, CTV to join us in Los Angeles. In this role you will function as our west coast lead for CTV and programmatic sales and activation; accountable for growing our CTV business relationships for video advertising across all The E. W. Scripps platforms. This role is responsible for growing the Scripps footprint on a national level by working with agencies and advertisers who are using an automated and data driven approach to buying linear advertising.

This role is a remote role based out of Los Angeles, CA. Therefore, this person must reside in the LA area to be considered for this role.

WHAT YOU’LL DO:

• Develop strong and mutually valuable relationships with key national agencies and advertisers, with an emphasis on media & entertainment.

• Identify, develop and grow national CTV and digital revenue through relationships with national agencies (both GM & Performance based) and brands via Direct and Programmatic deals.

• Apply a consultative sales approach to super-serve our client’s video audience needs.

• Work cross-functionally with a variety of teams such as Revenue Operations, Distribution, Broadcasting and Marketing to build and implement client campaigns.

• Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals.

• Proactively manage private exchange revenue, including executing on short and long-term inventory needs.

• Work closely with both the Product and Revenue Operations team to optimize fill rates for inventory to Scripps’ standards.

• Work strategically to optimize programmatic buying for television (addressable), advanced television and mobile inventory.

• Analyze inventory and revenue data each day to optimize revenue across all sites.

• Collaborate with Scripps’ CTV Platform/Biz Dev team to identify partners with low/zero share across our portfolio

• Establish relationships with agency trading desk personnel, and in-house programmatic clients, in the interest of growing Scripps share of business within their CTV ad spend.

• Ensure that our clients receive the highest level of customer care.

• Monitor yield across all Scripps networks, communicating trends and evaluating revenue impact.

WHAT YOU’LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience

• Generally, 5+ years of experience in related field preferred

• Ability to travel up to 15%

• Must be located in the Los Angeles, CA area

WHAT YOU’LL BRING:

• Demonstrated success developing and growing a book of business for video advertising

• Self-motivated, understands objectives and forges a path to reach them

• Excellent communication and presentation skills

• Strong agency relations, including in-house agency trade desks, programmatic buyers and demand side platform partners

• Exposure to/experience with multiple programmatic buying platforms

• Strong negotiation skills

• Ability to work in a fast-paced environment; must be able to respond to frequent demands of multiple customers - both internal and external

• Strong analytical skills with an ability to make data-driven decisions

• Proven success in a fast-paced environment with a hands-on, “get stuff done” attitude

• Ability to set and manage priorities judiciously

#LI-SM2

#LI-Remote

COMPENSATION RANGE:Annual Salary: $150,000.00 - 175000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

ADDITIONAL BENEFITS:

• A career path to grow your professional experiences

• Full medical, dental and vision benefits, as well as certain other health and wellness benefits

• Retirement savings plan with company match

• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.