Alembic, a marketing attribution platform, has secured $14 million in series A funding led by WndrCo, a venture capital firm founded by DreamWorks’ Jeffrey Katzenberg. The funds will help Alembic enhance its engineering capabilities, expand its product range and accelerate client acquisition.
Alembic’s software leverages AI and mathematics developed during the pandemic for identifying causes, treatments and mortality in populations to help improve business outcomes. Its platform traces the results of marketing initiatives and then predicts revenue and return on investment based on those results.
Leveraging unstructured data from various marketing channels, such as TV, radio, social media and digital marketing, Alembic provides enterprise customers including NVIDIA, Texas A&M and North Sails with a real-time view that helps optimize their marketing activity and sales funnel movement.
