Braid, a social media startup focused on the creator economy, announced on Friday that it has raised $6.8 million in seed funding from Andreessen Horowitz and Initialized Capital. The company will use the funding to expand its team and its platform’s capabilities.
Founded by Facebook veterans Matthew Cahill and Chris Piro, Braid lets its users create customizable landing pages to highlight their work across the web, including blog posts, videos, podcasts and commerce links. Users can also build their own mailing lists on the platform and engage with followers through text messages or push notifications. The app also offers link tracking and analytics.
With its direct-to-audience approach, Braid is positioning itself alongside platforms like Substack as a creator-friendly alternative at a time with heightened concerns around volatility, algorithm changes and monetization options on traditional platforms. It is currently available for iPhone and as a web app.
