Unity, a real-time 3D (RT3D) content platform, announced Wednesday it plans to acquire Tel Aviv-based ironSource, an app creation platform for businesses. The merger deal, valued at $4.4 billion, will make ironSource a wholly owned subsidiary of Unity. Together the two companies will create an end-to-end platform for creators to seamlessly create, publish, run, monetize and grow their content.
“We believe the world is a better place with more successful creators in it. The combination of Unity and ironSource better supports creators of all sizes by giving them all the tools they need to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce,” Unity CEO John Riccitiello said in a statement. “This is a step further toward realizing our vision of a fully integrated platform that helps creators in every step of their RT3D journey.”
Unity is best known for creating and operating RT3D content for game developers, filmmakers and other creatives. With the integration of ironSource’s business platform, the company will be able to offer ways to grow and monetize creations made with Unity. These include ad integrations that increase return on spend for advertisers, user reach and data scale.
“To succeed today, creators need an extensive set of solutions and products working in concert to power amazing user experiences and sustainable business growth,” IronSource CEO Tomer Bar-Zeev said in a statement. “The combination of Unity and ironSource brings together every product needed to power that flywheel of growth, in a differentiated platform positioned to lead our category and beyond. We couldn’t be more excited about our shared mission to remove obstacles for creators to grow.”
Once the deal closes, current Unity stakeholders will own approximately 73.5 percent of the newly combined company with current ironSource shareholders owning 26.5 percent.
