San Francisco-based startup Writer announced Monday that it raised $21 million in fresh financing. The Series A round, led by Insight Partners, will be used to expand the company’s headcount as it continues to scale.
Writer’s AI-powered assistant teaches employees how to write using their company’s voice. The company’s platform acts as a go-to source for enterprise content guidelines and brand compliance tools. While legacy solutions might focus on small technical aspects of copy, Writer focuses on the big picture. The company’s platform aims to eliminate most of the challenges teams face around scaling content production, while working to stay consistent with their company’s brand.
Writer’s platform archives templates, lists and links that have already been used by employees and places them in a digital library. There, they can then be organized with tags so that they’re easily searchable when the time comes to use them again.
“Companies have no way to manage what people write, nor a way to make writing more efficient and about 75 percent of the time spent writing is actually time spent thinking, searching for information, or looking for something someone else has written before,” May Habib, co-founder and CEO of Writer, said in a statement. “We’re building software that changes that.”
With Writer’s snippet shortcut tool, employees can search in-line for the content they need, without needing to exit a window. The platform also provides enterprises with the ability to set and monitor their own editorial style rules so that everyone’s on the same page.
“Writing is the last unstructured business process,” Habib continued. “Most teams don’t have the resources to ensure strong, consistent writing across every single person who works at a company.”
Writer closed its seed round back in August of 2020 and since then the company has experienced significant growth. Writer has more than tripled its annual recurring revenue over the course of the last 12 months, according to the company.
All told, Writer serves more than 150 companies including tech giants like Twitter, Intuit and Pinterest.
Following the latest raise, the 25-person company plans to invest in the expansion of its product, engineering and go-to-market teams. Writer is now hiring for 16 open positions spanning those same departments, along with a few others. All available positions have the option to work remote.
Writer has raised $26 million in venture capital financing to date, according to the company.
