Field Marketing Events Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We are looking for an experienced Field Marketing Events Manager to manage our newly established field marketing events portfolio. In this role, you'll bring Square's field marketing events strategy to life. You'll work with our Experiential team to oversee the planning, management, and execution of the entire event calendar. The work will be primarily focused on the Food & Beverage (F&B) industry and establish foundational tools for future expansion of partner event marketing programs across other high-growth verticals.
You'll report directly into the Head of Experiential Marketing. You'll work closely with stakeholders across Partnerships, Product Marketing, Sales, and Analytics, as well as with our external agency partner. You have extensive experience in planning and executing in-person field events, managing multiple concurrent projects, and communicating effectively with cross-functional partners and stakeholders. You will drive full-cycle event strategy and execution autonomously to generate leads and pipeline value for Square.
You Will

• End-to-End Event Execution: Lead full end-to-end event management including strategy, execution, measurement, and logistics, including budget and calendar management.
• Event Playbook Guidance & Quality Assurance: Deliver training, guidance, and ongoing support to internal teams and external partners. Lead post-event reviews, including audits and feedback sessions, to uphold quality standards and identify areas for improvement.
• Event Kit Management: Design and manage a program event kit that provides tools to streamline execution, including booth materials, detailed checklists, technology requirements, booth layout, set up instructions, and collateral.
• Vendor Management & Fulfillment Strategy: Hire, and manage a fulfillment vendor to streamline logistics and event kit fulfillment. Partner closely with the vendor to optimize program efficiency, maintain brand standards, manage shipping logistics, and ensure on-time delivery of event kits and collateral.
• Event Performance Measurement & Reporting: Collaborate with the GTM Analytics team to measure and optimize event performance. Track key metrics, including MQLs, SALs, and pipeline. Regularly report outcomes and insights and refine event strategies and tactics to enhance overall performance.
• High-Volume Event Management: Manage a calendar of 10-15 events per month. Balance multiple, overlapping projects by prioritizing tasks, coordinating logistics, and maintaining clear communication with stakeholders.
• Cross-Functional Collaboration: Partner closely with teams across Partnerships, Product Marketing, and Sales to ensure event strategies align with broader company initiatives and drive shared objectives.
• Partner Relationships & Management: Build relationships with key partners. Engage with partners at events to represent Square and identify new event opportunities to enhance joint visibility and impact.

You Have

• 5+ years of professional marketing experience, with a focus on B2B field marketing and event management
• Experience building and scaling field marketing programs, including foundational program tools, and vendor partnerships
• Project management; can manage complex event logistics
• Experience working with cross-functional teams and external partners
• Ability to travel up to 25% of time within the US

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$122,900 - $184,300 USD
Zone B:
$114,200 - $171,400 USD
Zone C:
$108,200 - $162,200 USD
Zone D:
$98,300 - $147,500 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.