This is Marketing at Lattice

As the Director of Ecosystem Marketing, you will play a critical role in strengthening our market presence and driving revenue growth through effective ecosystem marketing strategies. You will be responsible for developing and executing co-marketing initiatives, fostering customer advocacy programs, and creating targeted segment marketing campaigns to position our company as the preferred Saas solution provider within our industry.

What You Will Do

• Co-Marketing:
  • Collaborate with strategic partners and key stakeholders to design, plan, and execute joint marketing campaigns that drive mutual success.
  • Develop co-marketing programs, including webinars, events, content collaborations, and joint sales enablement activities to maximize lead generation and revenue opportunities.
  • Monitor and track the performance of co-marketing initiatives, and analyze the results to refine future campaigns.
• Customer Advocacy:
  • Establish and nurture a customer advocacy program to leverage satisfied customers as brand ambassadors.
  • Work closely with Customer Success and Sales teams to identify potential advocates and gather customer success stories and testimonials.
  • Utilize customer success stories to create compelling marketing materials, case studies, and references for sales and marketing purposes.
• Segment Marketing:
  • Develop and implement targeted marketing campaigns tailored to specific customer segments and verticals.
  • Conduct market research to identify key industry trends, pain points, and opportunities, and align marketing strategies accordingly.
  • Collaborate with Product Management and Sales teams to align messaging and positioning with each segment's unique needs.
• Team Management:
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture.
  • Set clear goals, provide regular feedback, and support team members' professional development.
• Metrics and Reporting:
  • Establish key performance indicators (KPIs) to measure the effectiveness of ecosystem marketing initiatives.
  • Regularly report on marketing campaign performance, customer advocacy impact, and segment marketing ROI to key stakeholders and executive leadership.

What You Will Bring to the Table

• Proven experience (8+ years) in B2B Saas marketing, with a focus on co-marketing, customer advocacy, and segment marketing.
• Demonstrated success in creating and executing successful co-marketing initiatives and partnership campaigns.
• Experience building and managing customer advocacy programs, utilizing customer stories to drive brand awareness and sales.
• Strong understanding of segment marketing strategies, including persona development, market analysis, and targeted campaign execution.
• Exceptional leadership skills with a track record of managing and developing high-performing marketing teams.
• Analytical mindset, capable of measuring and interpreting marketing metrics to make data-driven decisions.
• Excellent communication and presentation abilities, with the capacity to engage and influence both internal and external stakeholders.

Join our innovative and fast-paced team as a Director of Ecosystem Marketing, and play a pivotal role in elevating our market presence and driving the success of our Saas tech company. If you are passionate about developing strategic partnerships, nurturing customer advocacy, and executing targeted marketing campaigns, we would love to hear from you!

The estimated annual cash salary for this role is $167,249 - $208,793. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.

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